The New Career Wave:
How to Be A Social Media Influencer
& Ace it Like A Pro
With countless apps and the wacky challenges (read Ice Bucket Challenge) that take up everyone’s time, there is no doubt that social media is here to stay and how. People are now looking for unique ideas to get everyone’s attention on various apps like Instagram, Twitter, TikTok, and the rest. The concept of social media and the internet has paved the way for social media influencers. Traditionally, an influencer is the one who influences or inspires people to change their lives by offering a better way of living.
But on social media, there’s a slight twist. The term refers to a person who achieves a remarkable fan following due to his or her expertise on a certain subject. Over the last few years, the fascinating world of social media has seen fashion influencers, cooking influencers, beauty influencers, gaming influencers, and a horde of other influencers.
This has led to the concept of influencer marketing. It’s not surprising to know that many influencers have a reach in millions. This is the reason that people have even started to depend on a social media marketing company to stand out among their peers.
If the social media influencer bug has caught you too, here’s what you can do to begin.
Know Your USP
Social media apps like Instagram that have more than 1 billion users worldwide are easy to start. However, you need to know what sets you apart from others. What are you offering that others aren’t? It can be anything that you are good at like cooking, painting, dressing up among others. Think about your interests, what fascinates you and what you are curious about to get a better idea how you would like to portray your brand.
Stick to One Identity
One mistake that an influencer-to-be makes is that you constantly change their brand. Remember, you need to acquire followers in a specific genre and therefore, being true to that persona is crucial. By flipping frequently, you will lose your fanbase’s trust. You don’t want to do that, especially in the beginning.
Use Emojis, Hashtags, And Filters
Almost every platform has recognized the concept of hashtags and filters to engage their audience. Apps like Twitter can help you to know what hashtag is trending at the moment. It is easy to use one, too.
For example, if you are posting about fashion, then you can use hashtags like #fashion #OOTD #Fashion Goals and more. Instagram has some killer filters that allow you to be playful and create a world of your own.
Mention the People/Brands That You Relate With
If your post contains a brand, you can always tag it. If you are recreating a scene from the movie, then tag the stars from the film; and so forth. Chances are that you might get a repost from the bigger fish in the influencing game. Influencers with a massive following do give a shoutout to their fans. It’s easier to connect with your inspiration and even learn from them.
Be Consistent
Every social media influencer starts with just one follower (probably your best friend) and then grows to be a sensation. There will be days when you will lose followers or will gain followers on some days. It is important to stay rooted and work on yourself and your content.
If your website link is attached to your profile, then you must pay attention to crucial things like the website design and content. At the same time, keep trying new challenges and ideas.
Conclusion
It can be daunting to start as an influencer as you might be worried about how people will react to it. But remember social media is one place where you can market yourself, build a base, and use it to connect with like-minded people. The first step begins with connecting with your friends and family, the rest of the world later.
The best part about these platforms is that you will find an audience for almost all the things that you are interested in. It all comes down to what you want to do with the space you have. Go on, conquer the online universe.
