Elevate Your Social Media Strategy for the Holidays

Elevate Your Social Media Strategy for the Holidays By Shannon Montoya Many businesses treat social media as a one-way street. Consider all the brands that never...

Should Retailers Readjust Their Expectations & Approach to Social Marketing? 

Should Retailers Readjust Their Expectations & Approach to Social Marketing? By Libby Murad-Patel Social media is no longer a new strategy to help businesses captivate and...

How To Create A Product That Sells

How To Create A Product That Sells The goal of any business is to make a profit from the products that they release on the...

9 No-Nonsense Social Media Tips Your Business Can’t Ignore

9 No-Nonsense Social Media Tips Your Business Can't Ignore By Rachel Strella 1. Realize there’s no substitute for a sound strategy. Brands that have built a large...

Important Social Media Insights Your Business Should Be Looking At 

Important Social Media Insights Your Business Should Be Looking At  By Paul Herrera Nowadays, any business not wanting to be left in the stone age is...

Don’t Let Intellectual Property Accidents Crash Your Social Media Marketing

Don’t Let Intellectual Property Accidents Crash Your Social Media Marketing By B. Brett Heavner and Margaret A. Esquenet Immediate and inexpensive, social media drives advertising directly...

5 Signs Your Marketing Department Needs Help

5 Signs Your Marketing Department Needs Help As the role of your marketing department continues to change, you may find that you need to invest...

The Step-By-Step Guide to Growing Your Social Media Following

The Step-By-Step Guide to Growing Your Social Media Following It is no secret that social media can help you increase sales and brand visibility. Knowing...

How Social Media Can Boost A Luxury Brand

How Social Media Can Boost A Luxury Brand The idea of a luxury brand using social media can seem like a contradiction. At its heart,...

The Do(s) & Don’t(s) of Social Media for Businesses

The Do(s) & Don't(s) of Social Media for Businesses If you’re in business, you’re likely on social media. As you’ve no doubt noticed, not all...