How Amazon Has Abused Its Monopoly Position

How Amazon Has Abused Its Monopoly Position Amazon.com, Inc. was founded in 1994 by Jeff Bezos as an online bookseller. Today Amazon is one of the largest eCommerce retailers in the world. Amazon has considerable market power in the U.S. online retail market. In many product...

Corporate Spend 101: Implementing Effective Financial Controls

Corporate Spend 101: Implementing Effective Financial Controls There are many things you can do to optimize your corporate spend, one of the most effective being to implement financial controls. But how can this be done? This article will take you through how you can implement the right spend...

How To Maximize Your ROI with Dynamic Remarketing in eCommerce PPC Campaigns

How To Maximize Your ROI with Dynamic Remarketing in eCommerce PPC Campaigns In today's increasingly competitive eCommerce landscape, businesses are constantly seeking innovative ways to capture the attention of potential customers and maximize their return on investment (ROI). One highly effective strategy for achieving this...

In the Aftermath of the Pandemic, Unexpected Industries Are Placing a Renewed Emphasis on Digital Experiences

In the Aftermath of the Pandemic, Unexpected Industries Are Placing a Renewed Emphasis on Digital Experiences By Jana Boone Before COVID-19, we often talked about what we called the connected customer. At the time, it was a somewhat unique subcategory of consumers who moved seamlessly across various...

5 Telltale Signs Your Brand Lacks Emotional Intelligence

branding customer loyalty artificial intelligence and human emotion
5 Telltale Signs Your Brand Lacks Emotional Intelligence Why branding EQ beats IQ in driving budget-boosting brand perceptions & authentic storytelling for the ultimate competitive edge A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus...

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