5 Steps to Humanize Your Brand

5 Steps to Humanize Your Brand Human beings are wired to connect with and trust other human beings. So, if people don’t trust your brand,...

Does Experiential Marketing Work?

Does Experiential Marketing Work? Buyers aren’t sold on traditional marketing efforts any more. No longer can you expect to sell them a product or service through...

Social Media and Risk Management

Social Media and Risk Management Social media platforms like LinkedIn, Facebook, and Twitter have become vital parts of doing business. However, social media can trigger...

Why You Should Use Facebook Targeting Options When Advertising

Why You Should Use Facebook Targeting Options When Advertising Social media marketing seems simple enough, but are you targeting the right audience?  It’s no longer...

The Snapchat Revival: How Gaming Feature Can Help the App

The Snapchat Revival: How Gaming Feature Can Help the App  What was once viewed as ground-breaking, now is losing ground. The revolutionary introduction of Stories, or,...

The Social Media Strategy That Transformed One Of The World’s Largest Hotel Group Giants

The Social Media Strategy That Transformed One Of The World’s Largest Hotel Group Giants Founded in Spain in 1956, Meliá Hotels International is the third-largest hotel...

What Investors Do Wrong

What Investors Do Wrong When it comes to pumping cash into a business idea, many people rush to seeing the positive results without working on...

Why Every Startup Needs a Capable CFO

Why Every Startup Needs a Capable CFO We often get bogged down by the technical side of creating a new app or service. When opening...

Avoiding The Toxicity of Social Media Marketing

Avoiding The Toxicity of Social Media Marketing In recent years, social media has been widely criticized continuously for its poor handling of personal data. After...

Starting A New Business – Top Tips

Starting A New Business - Top Tips There’s a lot to consider when you first set up a new business. Assuming that your business plan...