5 Steps to Humanize Your Brand
5 Steps to Humanize Your Brand
Human beings are wired to connect with and trust other human beings. So, if people don’t trust your brand,...
Does Experiential Marketing Work?
Does Experiential Marketing Work?
Buyers aren’t sold on traditional marketing efforts any more.
No longer can you expect to sell them a product or service through...
Social Media and Risk Management
Social Media and Risk Management
Social media platforms like LinkedIn, Facebook, and Twitter have become vital parts of doing business. However, social media can trigger...
Why You Should Use Facebook Targeting Options When Advertising
Why You Should Use Facebook Targeting Options When Advertising
Social media marketing seems simple enough, but are you targeting the right audience? It’s no longer...
The Snapchat Revival: How Gaming Feature Can Help the App
The Snapchat Revival: How Gaming Feature Can Help the App
What was once viewed as ground-breaking, now is losing ground.
The revolutionary introduction of Stories, or,...
The Social Media Strategy That Transformed One Of The World’s Largest Hotel Group Giants
The Social Media Strategy That Transformed One Of
The World’s Largest Hotel Group Giants
Founded in Spain in 1956, Meliá Hotels International is the third-largest hotel...
What Investors Do Wrong
What Investors Do Wrong
When it comes to pumping cash into a business idea, many people rush to seeing the positive results without working on...
Why Every Startup Needs a Capable CFO
Why Every Startup Needs a Capable CFO
We often get bogged down by the technical side of creating a new app or service. When opening...
Avoiding The Toxicity of Social Media Marketing
Avoiding The Toxicity of Social Media Marketing
In recent years, social media has been widely criticized continuously for its poor handling of personal data. After...
Starting A New Business – Top Tips
Starting A New Business - Top Tips
There’s a lot to consider when you first set up a new business. Assuming that your business plan...