TikTok 101: Understanding the Rapidly Growing Social Network

TikTok 101: Understanding the Rapidly Growing Social Network Written By Michael Del Gigante As in life, the only constant with social media is change. Just as...

Why You Should Use Facebook Targeting Options When Advertising

Why You Should Use Facebook Targeting Options When Advertising Social media marketing seems simple enough, but are you targeting the right audience?  It’s no longer...

Pinterest’s Value Opportunity In Three Key Factors

Pinterest’s Value Opportunity In Three Key Factors By Jarett Boskovich The Pinterest initial public offering is expected to hit the market next week. The offering has...

Social Media Marketing For Beginners

Social Media Marketing For Beginners Did you know that the average internet user now spends around 2 hours and 22 minutes on social networking sites...

The Social Media Strategy That Transformed One Of The World’s Largest Hotel Group Giants

The Social Media Strategy That Transformed One Of The World’s Largest Hotel Group Giants Founded in Spain in 1956, Meliá Hotels International is the third-largest hotel...

How Instagram Marketing Is Helping Online Sellers

How Instagram Marketing is Helping Online Sellers In today’s digital world, there are many people who have turned to the world of online sales. This...

Influence Marketing or Public Relations: Reinventing Hot Water or Changing Paradigms?

Influence Marketing or Public Relations: Reinventing Hot Water or Changing Paradigms? If we look at Wikipedia's definition, influence marketing is defined as a form of...

Important Tips to Remember When Converting Social Media Video Formats

Important Tips to Remember When Converting Social Media Video Formats If you are publishing videos on different social media platforms and possibly elsewhere too, you...

Creating a Social Media Marketing Plan That Works

Creating a Social Media Marketing Plan That Works Are you looking to add income to your current business and want to monetize your social media...

Avoiding The Toxicity of Social Media Marketing

Avoiding The Toxicity of Social Media Marketing In recent years, social media has been widely criticized continuously for its poor handling of personal data. After...