The “Lay of the Land”:
Essential Tips for Promoting
Your Real Estate Business
There’s no doubt that the real estate business is highly competitive, and not just in your local area but throughout the country. It can be challenging to get new clients for an established agency, much less one just starting. This means that traditional marketing strategies no longer work as well as they used to.
Basically, the majority of marketing strategies are the same, with a few differences geared toward your specific industry. Once you have the basics down, figure out some marketing ideas that have a few surprising twists. You want your techniques to stand out and leave a positive impression.
Below we have put together some of the best marketing strategies guaranteed to grow your real estate business. It doesn’t just include ideas you already know but also consists of some ideas you may not have thought of. If you’re interested in increasing your clientele, then keep reading.
Build A Website
You’re going to need to build a high-quality website. It will need to be easy to navigate and let your potential customers know why they should choose to work with you instead of someone else. Make sure to have links to your current listings and your sold listings for people to look through.
There are a few additional ways to make your website stand out:
- Tell People Who You Are
What do you want people to know about you? Allow your personality to shine through your website. If you mainly focus on selling family homes, maybe even add why you chose to focus on that specific niche. Make sure to have a photo of yourself. This helps people put a face to the name.
- Add A Contact Me Page
Let your potential clients know how they can contact you. You can let people know your business hours, email, location, and phone and fax numbers on your contact me page. To make it even easier, you can add any messaging apps you use for business purposes.
- Make Sure Your Website Is Mobile Friendly
You may be surprised to learn that more than 90% of people worldwide access the internet. This statistic alone should let you know how important it is to make your website mobile-friendly.
- Use High-Quality Images
Ask yourself this: What is the first thing people see when they’re looking for homes? If you guessed, what the house looks like, you’re correct. You don’t want to waste your time taking pictures that do not showcase the places you are looking to sell. Find local things that tell about the neighborhood. What can someone expect if they live there? Is it a small town with small businesses, or is it a huge city full of Starbucks and high-end shopping centers? Ask yourself these questions and then answer them through high-quality photos.
Rentround is an essential tool for an estate agent’s marketing efforts. The marketing platform generates leads for estate and letting agents through their comparison service. When a landlord or seller runs a comparison, agents have a chance to talk to the lead to win their business. This is a low touch, low cost marketing opportunity for agents to take advantage of. Rentround already has some of the most well known agents using the platform, including nationwide and smaller independent agencies. Adding Rentround to your marketing efforts is simple and takes less than five minutes.
Utilize Social Media Platforms
Social media is one of the best ways to connect with clients on a personal level. Almost all of your potential customers probably use at least one form of social media, which means so should you. Because of the many forms of social media out there, you should consider hiring a real estate marketing firm that specializes in social media marketing to help you out.
People love watching videos, reels, stories, and the like. With social apps such as TikTok, Facebook, Instagram, and YouTube, you can now create quick, simple videos for your customers to enjoy. Many real estate companies are now offering 360 virtual tours too, which helps your client quickly narrow down their choices, saving both of you time. Another option is to host a virtual house tour. The both of you simply need to get on a video call, and they can see the entire house from the comfort of their home.
Stay Local When Possible
You probably have many local businesses in your town looking for ways to market their companies just like you are. So why not partner with them. Find businesses such as home improvement companies, movers, mortgage brokers, and others to partner with you and provide referrals. If a partnership isn’t something you’re interested in, there are other ways you can support one another. Holding outdoor events in the summer or sharing each other’s posts on social media are great and effective ways to draw interest.
Another excellent idea is to keep your staging local. You’re going to have to buy things such as lighting, furniture, and decor when the house goes on the market, so why not buy them from local vendors.
Even with all of the competition in this industry, there are many ways you can increase your real estate business. With the evolution of technology, the way people market and brand their business has changed, especially in the last year. You can expect things to keep changing in the coming years, so make sure you have a marketing plan that helps you evolve with the changing times.