Marketing Techniques To Target The 16-30 Audience
Is your company’s marketing handled by one single person, a whole department or just you? Whatever the case, there should be similarities in your methods. One of these is having a focus on targeting different age groups in different ways. Old fashioned and well established methods are still good for capturing older age groups. But what about the younger ones? Or, more specifically, those aged 16 to 30? Let’s take a look at a few marketing techniques you should using to target a 16-30 audience.
Social media marketing is undoubtedly now one of the single most effective ways to target younger generations. It’s a rather odd thing, given that it was a concept that didn’t even exist 20 years ago. However, it sure does now, and it is one of the most powerful tools in your arsenal. If you’re not using social media to advertise, you’re missing a trick. A great place to start is with Facebook advertising, as Facebook remains the most popular social media site in many countries. This means you are able to reach a large number of people.
Some companies believe that as long as they are tweeting from the company account once or twice a day, this is sufficient. But in order to actually get the word of your brand or company out there, you have to actively engage. Have somebody monitor Twitter for any mentions of your company name. Or, any word that relates to it. If you are a holiday booking company, tweets that mention ‘holidays,’, ‘vacations’, or ‘breaks.’. Once one comes through, don’t just read it, or favorite it. Actually reply it. Enter into a conversation with them. Ask them questions. If it suits your brand, you could even make a joke or be humorous. Some companies have done fantastic jobs at developing a reputation as a young and cool company in this way. Just take a look at these examples of brilliant Twitter exchanges.
Freebies and Vouchers
Moving away from social media marketing, let’s take a look at the concept of freebies and vouchers. It used to be that ‘couponing’ was an art reserved for savvy older ladies. However, this is no longer the case. Young people are getting wise to how much money they can save. There is no shame for them in claiming a freebie, or in using a voucher. Some business shy away from these two concepts for fear of losing profits. However, if done correctly, it can actually be the direct cause of an increase in profits. Giving away freebies or money off vouchers will bring people into your store, or onto your website. They will then know about it, know what it sells or provides, and know where to find it in future. If you impress them, and they like what they see, you have just captured yourself a return customer. That return customer will be happy to pay full price next time.