How to Leverage Social Media to Promote Your New Contracting Business

In the digital age we are living in, the importance of social media cannot be overstated. It offers ways to connect with people instantly and from all walks of life, expanding your network and your ability to share ideas. In our personal lives, we’ve updated relationship statuses on Facebook, posted vacation pictures on Instagram, and generally absorbed social media as a key part of our social lives. Yet social media’s functions expand far beyond personal use.

While social media platforms may be perfect for maintaining friendships and keeping up with family members, it also has quite a lot to offer from a business perspective. Research indicates that social media has a tremendous impact on brand presence, and is one of the most important tools in marketing and advertising today.

If you have made it through all the hard work of creating a contracting business, you are now ready to promote it. As your company kicks off, social media will be your best friend in spreading the word to both prospective employees and prospective customers. As you begin using social media for your business needs, there are a few things to consider.

Use Social Media to Recruit Employees

If you’re just starting your business, you might not have a full staff yet. This is perfectly normal and can be easily addressed with social media. When it comes to using social media for business purposes, your mind might jump to how you can brand your business to customers, which is certainly an incredibly important aspect. However, social media platforms can be just as important for recruitment purposes.

As you start to use social media to recruit employees, think about qualities you would like your staff to have, and what type of staff you are looking to hire. Identify if you are looking for workers, an additional site manager, or any other position you might need filled to make your business the best it can be.

You can post these job opportunities on your social media accounts to attract more applications and therefore, have a greater pool of talent to choose from. To increase the number of applicants you receive this way, you can also list benefits of the job and reasons it might appeal to applicants.

This approach to leveraging social media is a creative direction to take when looking for new employees and staff members to add to your business. It’s very easy to send posts to friends, so even if someone comes across your post and is not interested, they can pass it on to someone who might be.

In the post advertising a new position at your contract

ing company, you should provide a link to your website with more information about how to apply. Under the section of your website dedicated to applications, you should also list all qualifications applicants should have, whether they need to get their contracting license, have a particular experience, or possess any other specific interests. This will help ensure that the applications you receive are a good fit for the position you have listed.

Keep Up with The Latest in Marketing

Social media and marketing change so often that to be successful at it, you have to constantly adapt and make sure you are up to date on the latest trends and practices. To do this, you should try to read at least once a week about the latest and upcoming techniques in business marketing on social media. Doing this is easier than you might think. You can read blogs and publications specifically on this topic, which will be helpful in developing strategies for your own promotion plans.

Another way to make sure that you stay up to date on marketing techniques would be to follow other businesses on social media. This way, you can assess what other companies are doing to promote themselves. From there you can evaluate if your strategies are competitive and effective. It’s easy to get stuck in old ways, but the social media world changes incredibly quickly and it’s best to find a strategy to make sure you do not fall behind.

Target Your Social Media to Your Intended Audience

One of the most important aspects of running social media accounts for a business is to understand who your ideal customer is and target your posts and style to that audience. Because you run a contracting business, it would not be important to appeal to young kids or teenagers, but rather to an adult audience that would be more likely to be interested in your services. There are many ways to achieve this goal.

First, you should assess which of your platforms are garnering the most attention and engagement. This is where your biggest audience is. Once you have made this determination, you can focus more time and energy on posts for that particular platform, while posting more sparsely on others. This will conserve your time and make sure that the posts you do put out there reach the people you want them to.

As you make your social media posts, also ask yourself who would receive the message best. If you are using humor, for example, tailor it to the type of customer who would most be likely to laugh. If you’re making a reference to something, make sure your audience is likely to understand. These simple tips will go a long way in maximizing your social media presence.

Most of us have used social media for personal purposes, but the experience changes when you use these platforms for a business purpose. However, once you fall into the rhythm of it, updating your social media accounts for marketing purposes will feel just as natural as any other part of your contracting business.

In devoting time and effort to social media upkeep, you will effectively spread the word about your company to both prospective customers and employees.