5 Ways to Promote Your
Corporate Event on Social Media
Corporate events enable organizational leaders to take their workforce somewhere exciting that’d help them think outside the box. These activities allow them to foster interpersonal relationships with stakeholders, board members, potential investors, employees, and customers. Once these individuals communicate, the company benefits from improved company culture, gained market insights, and customer retention.
To attract your ideal corporate event audience, you must use social media to promote the activity. These channels allow you to reach thousands of prospective eventgoers without overspending on campaign promotion. However, since you’re not the only entrepreneur who actively leverages the power of these platforms, you have to ensure that your campaigns stand out.
This article will teach you five surefire strategies for marketing your corporate event on social media.
1. Identify Event Marketing Goals
Successful marketing strategies aren’t complete without identifying specific goals. That said, you have to start your tactic by identifying the purpose of promoting your event on social media. This step is essential for establishing a high-performing calendar of corporate events.
As you create your event marketing goals, you may consider building them around relevant initiatives. You may include driving new revenue, boosting brand recognition, and establishing an interactive client base with a corporate virtual happy hour. Then, you should evaluate the effectiveness of these goals with metrics like the total number of registration and the number of free, paying, and discounted participants.
2. Understand Your Target Audience
Like all marketing strategies, the best way to ensure the success of your social media initiatives is about how well you know your target participants. As you study your audience, you can identify who’s likely to attend your corporate event and collect valuable details about them. This activity enables you to learn about their psychographic, demographics, and behavioral data by establishing an audience persona.
After knowing your ideal participants, you’ll learn which platforms they frequently use and engage with. For instance, if you’re trying to attract C-level executives, you have to consider using LinkedIn to promote your event instead of Instagram. Alternatively, if you want to reach middle-aged women interested in professional life coaching, Facebook might be more effective than Twitter.
3. Produce an Event Press Release
An event release is a promotional tool that announces the exact information of an upcoming event to the media, which increases event attendance. This material provides instant exposure to an established audience, boosts traffic to your content, and creates a collaborative relationship with the public relations (PR) team. You must use this marketing strategy by composing a well-written press release and inviting reputable media to improve the event’s credibility.
Writing an event press release requires you to pay attention to the format, including title, lead, body, publishing date, and contact details. Make sure this element is direct and perfectly balanced between informative and engaging. After that, you have to find media contacts that resonate with your event, including bloggers and journalists, to gain the interest of a wider audience.
4. Offer Rewards to Your Brand Advocates
The main objective of social media is to enable active engagement with an extensive network. If you already have an established network of loyal followers on these channels, you must encourage them to promote your corporate event. With their user-generated content, you can urge their friends and relatives to become interested in your event and might share your event as well.
First, you need to determine the most enthusiastic advocates of your brand. These users may include your loyal customers and employees actively supporting your social media pages. Then, you can ask them to produce the most engaging event-focused content and encourage their active participation in exchange for free event tickets for two.
5. Schedule Posts at The Right Time
One of the most common mistakes social media marketers make is posting their content whenever they gain sufficient time. Without an effective post schedule, you won’t be able to communicate the details about the event to your audience, which reduces its effectiveness. Consequently, if you want your post to gain the maximum number of views and events, you must publish it at the right time.
To identify the right time, you need to evaluate your prospects to learn when they’re the most active on social media. After doing so, you have to measure its performance to conduct your experiment to see which schedule gains the best views and engagement. Once you discover the sweetest spot, you should stick to it and use a scheduling tool to automatically post at these times and never miss an opportunity to engage with your ideal attendees.
As an entrepreneur, you must host a corporate event to nurture your relationships with potential investors, loyal customers, employees, and prospects. You must consider following these five strategies in promoting your corporate event on various social media channels. In turn, you can attract your ideal participants, gain more leads, and ensure the success of your event.