Social Media: When Is the Most Appropriate Time to Post on Twitter and Facebook?
Do you post your content at 9 A.M. when you arrive at the office or do you wait until you leave the office until 5 P.M.? What about at 9 P.M.? What days do you post?
Believe it or not, all of these things matter. The time and day at which you post your content can affect who sees your content and how many of those people see it.
If you’re looking to make the most out of your content and expand your company’s reach, keep reading. We’re here to explain the best times to post on Facebook and Twitter.
The Best Time for Facebook Posts
Facebook has recently changed its News Feed algorithm. This change was the company’s way of updating the platform into being more focused on family and friends.
Since this change, companies are having trouble getting their posts onto their consumers’ feeds via Facebook. Now you have to go beyond creating quality content. You also have to figure out how to work the algorithm to the best of your ability.
There are different ideal times for different kinds of companies. You should keep your company in mind when you’re considering what days and times you’re going to post your content.
If you’re a B2B brand, the best time for your company to post on Facebook is between 9 A.M. and 2 P.M. Eastern Standard Time. The best days are Tuesday, Wednesday, and Thursday.
If you’re a B2C brand, the best time for your company to post on Facebook is at noon Eastern Standard Time. The best days are Monday, Tuesday, and Wednesday.
Be sure to keep these exact times in mind for your company’s content and posting schedule. You should also keep these social media tips in mind if you’re looking to bring your audience in on this platform.
The Best Time for Twitter Posts
Twitter hasn’t had a great recent change in its algorithm, but it is still a tricky network. Tweets don’t last long, so you’ve only got a short amount of time to make sure the right people see your tweets.
If you’re a B2B brand, the best time to post on Twitter is between the hours of 11 A.M. and 1 P.M EST. Some companies may also find success within the 9:00-4:00 P.M. EST window. In general, the best days to post are Mondays and Thursdays.
If you’re a B2C brand, the best time to post on Twitter is between 12 P.M. and 1 P.M. Eastern Standard Time. The best days are Monday, Tuesday, and Wednesday.
Keeping all these in mind can surely help to up the Twitter game. However, what if mentioned timings are not suitable for you and your regular schedule? Many social media experts agree that automating some of the tasks on Twitter is the answer to this growing challenge. Automation gives you an opportunity to schedule tweets that can reach your audience even when you are not around. For a lot of people, the ability to schedule tweets on Twitter well in advance is surely a godsend. Scheduling tweets on Twitter in simple terms means that you are planning your tweets ahead of time with the help of a tool that allows you to plan and publish your content as per the rules that you have set. Nowadays with such tools, you can not only schedule the tweets but also retweets and threads.
When you’re posting content for your company, you should keep these in mind.
Posting on Facebook and Twitter
Now that we’ve gone over the best times and days for posting on Facebook and Twitter, it’s time to edit your company’s posting schedule and take advantage of the exposure that Facebook and Twitter offer on their platforms.