3 Signs Your Online Presence Isn’t Living Up To Its Potential
Every business needs a website. It’s your calling card to the world. It demonstrates what you do, who you are and (if done right) why people should use your business rather than surfing on past you and straight into the arms of your competitors. It’s an integral part of your business’s brand, and even if it doesn’t give prospective leads and loyal customers alike a comprehensive overview of what your business is and who you are, it should at least give a flavor and leave your market eager to get to know you better. Yet, while many entrepreneurs invest significant resources in their web design and UX copy, your website may not be living up to its full potential. Here are some signs that you may not be getting your money’s worth out of your website, and what you can do to right the ship:
Nobody’s Linking To You
No business exists in a vacuum and maintaining a healthy dialog with other businesses, customers and prospects is a big part of staying relevant. People need to be talking about you on social media, otherwise you may be alienated from your target market. One of the most telling signs that you’re being left out of the conversation is a dearth of backlinks. Here you can find some free tools to check who is linking to you and how often. If nobody is linking to you, the wrong people are linking to you, or the right people are linking to you for the wrong reasons, it’s time to take action. Take to social media to repair those relationships and expose more people to your brand. Even investing in a pay per click (PPC) campaign may give you a quick boost (just ensure that you capitalize on it with some follow through strategies).
You’re Too Hard To Find
Have you tried searching for your business online? How hard do you need to try to find your own website using the same search terms your customers will use? If you have to trawl for several minutes to find your online presence, you’ve already put in more work than the majority of prospective leads will. You need to use the most effective SEO tools to boost your search engine optimization. At the very least, you need to ensure that your website is updated regularly with fresh content and special offers.
Your Conversion Rates Are Low
If your reach is pretty impressive, i.e. plenty of people are visiting your site, yet your conversion rates are poor and the vast majority of people who visit your site don’t commit to buy, you need to take steps to address this. It could be a more compelling call to action, or a value proposition (why should they buy from you). It may simply be doing more to incentivize clicking through to the point of sale like offering sales and discounts if users buy within an allotted time frame.
There are many reasons why your business may not be living up to its full potential. Fortunately, this can often be rectified with a minimum of cost and just a little effort on your part.