By Jessica Oaks
We’re all well aware of the concept of talking someone’s ear off because they’ll readily listen to what you have to say. Who doesn’t like a captive audience, after all? However, abusing this privilege on social media accounts such as Facebook and Twitter is ill-advised (it’s probably ill-advised in person, too). Over-saturation, irrelevant posts, posts that fail to engage and captivate your viewership, and other similar bad habits can all lead to a reduction of followers—your marketing base, in other words. With so much information at the ready on smartphones and tablet devices, readers have to be given a reason to engage with your account. So how to achieve this simple yet at times seemingly impossible goal? Well, put simply, with engaging content.
Optimizing Your Facebook Strategy
Give Them Something to Talk About
When it comes to promoting your business on Facebook, you should take a couple of things into consideration: 1. Would you want to read or view what’s being posted to your business’ Facebook page? 2. Are you providing your fans with sufficient reason to stay engaged? Your content stream should be diverse and active; posts should contain not only links back to your company’s website, but photos, videos, polls, questions, comments, and outside links. Keep track of fan engagement (through Facebook’s internal virality statistics) and adjust accordingly.
Joining the Conversation: The Dos and Don’ts of Twitter
If used correctly, however, Twitter can be incredibly powerful. Posts can achieve virality incredibly quickly should your network be sufficiently sized and engaged with your content. And because individuals are on Twitter nearly constantly, you can reach your audience quickly. Are you a musician playing a surprise gig? With Twitter, you can make such announcements to your followers and expect to receive a response. Is your business launching a new product? It’s far easier to make the announcement on Twitter than it is to redesign or add this information to your existing website. Twitter is dynamic while much the rest of the Internet is static. This is what makes Twitter so powerful; instant communication, instant feedback.