with Sam Fiorella and Judi Samuels
The Great Debate
Social Media ROI has been a hotly debated subject over the past few years, yet there’s little consensus on how to measure it or if it even exists. In this debate, we’ll explore the pros and cons of measuring passive vs. active metrics, the role of relationship building in measuring or predicting ROI, and the short and long term effects of striving for social media ROI.
Sam Fiorella – @SamFiorella
Sam is the co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing, published for Person/Que BizTech. He’s a Partner at Sensei Marketing, a customer experience consultancy with over 20 years’ experience in Sales & Marketing. He’s a Rutgers CMD MBA faculty member, Huffington Post contributor, and founder/moderator of Twitter’s first weekly debate: #bizforum.
Judi Samuels – @ChiefLemonhead
After 14 years of experiential, social & digital marketing, communications and brand strategy experience with brands such as Fairmont Hotels and Resorts, the Canadian Tourism Commission, Microsoft, MuchMusic and marketing agencies: CIM Ltd. and Maritz Canada Inc, Judi has become a recognized expert on emotional marketing. Judi holds an MBA specializing in Hospitality and Tourism from the University of Guelph, is an active member of the Canadian Marketing Association, and a professional speaker on Emotional Marketing, Humanizing Business and Social Media.
Title: Exploring The True Nature of Social Media ROI
Date: Wednesday, July 24, 2013
Time: 1:00 PM – 2:00 PM EDT