Everything You Need To Know About SEO This Year
If you own a site, and you have not heard of SEO, our guess would be you are not receiving that much traffic. SEO is pivotal to a business website being successful, so for those of you not in the know, let’s break it down.
SEO stands for search engine optimization. It used to be something tech nerds, and bloggers did to get their sites to the top of a search page. But now everybody is doing it because a large portion of marketing revolves around working online. So, if you think about the internet as a series of roads, and sites as houses, SEO is a fluorescent sign you can put up to get people to your house.
SEO as a Tool
A lot of people mistake SEO for being something that is easy to do. In fact if you take a journalism course, they’ll tell you it is. Your lecturer will go over the simple things you can do to make a news site SEO active. But it’s actually far more complex than people realize. If you have a basic understanding of SEO, you probably think it’s all about using the right keywords on your site. These days it’s more about making your site active and connecting it to social networks. It is also about encouraging people to share the information they find on your site. Then you have to take into account the fact it all has to appear natural and not forced. Already SEO is becoming more complex than just using the right keywords.
SEO as a Business
That’s why some companies invest in the services of an SEO business. SEO is no longer just a set of tools, it’s a multi-million dollar industry that you can easily find online. Companies that offer SEO services will look at your site and decide how much work needs to be done. They will then give you a quoted price. For an example of this type of company, have a look at https://www.wmegroup.com.au/melbourne/.
The only issue is that internet marketing has attracted quite a few scammers. But you can easily tell the real companies from the fakes. Real companies won’t quote a price until they have assessed your site. Fake companies will offer you what is effectively a “get rich quick” scheme.
SEO on Social Networks
Social networks are annoying aren’t they? We can all agree on that. We don’t want to see hundreds of pictures of our friends new dogs or discover who’s in and out of relationships. But for a business they can be a marketing tool, particularly when linked with SEO. As we said, SEO has to do with how much information on your site is shared, so consider using Pinterest to encourage that sharing. By pinning photos, users will share them, increasing your SEO, and perhaps visiting your site in the process. Sharing pictures to market your company is this year’s biggest technique, so make sure your business is participating.
Hopefully SEO is now a lot clearer, and you can discover what it can do for your business.