A Growing Online Demographic
Lately, Hispanics have been making major news headlines with the voter turnout in the 2012 Presidential Election, in growing population numbers, and social media usage. If one conducts a simple Google search for Hispanics and social media, the sources range from Hispanic PR Blog to Pew Hispanic and others. To make a point from the references mentioned, Hispanics are the fastest growing population in the U.S. with 50.5 million. 16 percent of the current population is Hispanic and 1 in 4 children today are of Hispanic origin. Hispanics are a growing population that has different cultural settings and age groups just like any other ethnic group. Therefore, I am focusing on young Hispanics.
Why would a company even jump at reaching out to young Hispanics as part of their target market? Young Hispanics are bilingual, bicultural, and will push forth the growing U.S. population in the coming years. Also, more than 60 percent of the Hispanic population is under 35 years old. The numbers are clear: According to a demographic study by HACU, the median age for Hispanics is 27 compared to 36 for the rest of the population. This information makes companies approach the young Hispanic market because they make up a large portion of the demographic and are dedicated consumers. In a study by Pew Research Center it was stated that of all Internet users, Hispanics use Twitter by 18 percent compared to whites at 5 percent and blacks at 13 percent.
Jose L. Fulgencio is a Certified Social Media Associate (e-Marketing Assoc.) and currently finishing his Masters of Science in Entrepreneurship at Oklahoma State University. Follow Mr. Fulgencio on Twitter @josefulgencio51 or visit his website www.josefulgencio.com.