Why You Need to Tap into
Mobile Social Media Marketing
There are plenty of exciting and unique online marketing strategies devised every day with the aim to attract customers, increase web traffic, improve sales leads and, most importantly, race past competitors. One of the newest cutting-edge tactics most businesses are employing today is mobile social media marketing. It cannot be denied that certain technologies such as smartphones, tablets, iPads, and social media are revolutionizing the way business marketing is carried out online. In such a situation, it is really imperative to create a perfect amalgamation of mobile phones and social media techniques to manage one primary mobile social media marketing campaign.
So, now a question may crop up in your mind: what actually is mobile social media marketing? Well, it encompasses various kinds of strategies such as SMS text message marketing, having a responsive website design, making unique mobile landing pages comprised of elements like company information, products, business hours and so on. The list goes on and on, but these are some of the prominent ways through which businesses are realizing their dream of penetrating their target markets.
The Big Question: Why Mobile Social Media Marketing?
You may be wondering why every other firm nowadays is chalking out mobile social media marketing strategies. The following points should address your doubts:
- There has been a significant increase in the number of people using their mobile devices to access the Internet. The number is expected to grow at a surprising rate over the coming years.
- There are billions of mobile subscribers all around the world, which is good news for you as it provides you the opportunity to target many destinations using mobile social media methods.
- In the year 2014, mobile Internet usage is expected to outclass desktop Internet usage. It signifies that reaching out to customers through social marketing methods will be all the more vital to topple competitors.
- According to Facebook statistics, an approximate number of more than 200 million users are logging into their accounts via their phones. This means by promoting your business on this particular site, you can look forward to attracting more customers.
Key Tips to Grow Your Business Through Mobile Social Media Marketing Strategies
Today, a major chunk of the population worldwide uses smartphones. However, do you really know how to connect with users through mobile social media marketing strategies? If not, then the following tips will help to take your business to another level:
Design Your Website for Mobile Users
If you still haven’t thought about creating a mobile version of your website, then it is high time that you ponder over it. If any user clicks on the profile of your company through any social media channel and your same shabbily designed non-optimized site pops out, then it will certainly annoy them. Websites that are designed properly for mobile devices are user-friendly and easy to navigate.
Use Instagram to Build Your Brand Image
Many companies consider Instagram important simply because it is a popular photo sharing social media site. However, what many firms do not understand here is that it can really help them to grow their business. It is pivotal that you get creative by posting the images of your products and increase awareness of your brand. Uploading the images from your mobile device on Instagram helps you to build a strong bond with your audience.
Make Use of Facebook Promoted Posts
The rising popularity of Facebook should not be underestimated. Businesses taking advantage of promoted posts on Facebook can reach out to their targeted audience in their news feeds. This will help you to enhance visibility and drive traffic to your mobile landing page.
Mobile social media marketing is certainly on the rise, which clearly means that many people are using their mobile devices when they desire to connect with brands through social media. It is critical that you make it a point to keep yourself updated on new social media techniques and optimize your website for the mobile age.
