When Creative Ideas Never Happen:
Ten Reasons Things Don’t Change
By
Mike Brown
Creative ideas never happen for a variety of reasons.
- “We have procedures and policies in place to tell us what to do.”
- “The big decisions get made by somebody else.”
- “Everything is fine the way it is.”
- “You just have to keep your head down and do your job.”
- “We need to get this done right now—no questions asked.”
- “We’ve got all the resources we’re going to get.”
- “Just do what works.”
- “We only need one good idea.”
- “That’s easier said than done.”
- “I have no idea how we’re doing.”
How many of these ten reasons that things don’t change have you heard the last week? How many of them have you said . . . or thought?
How many times have these eighty-plus words—these 10 reasons things don’t change—killed creative ideas when things really DID need to change? Maybe change dramatically?
Can you blow up whichever of these ten reasons that things don’t change is stopping you from what you need to do?
Can you do the blowing up today?
Mike Brown is the founder of the Brainzooming Group. He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for innovation, strategy planning, and aligning sales, marketing, and communications strategies for maximum business results. Additionally, he’s won multiple awards for his strategic brand-building approach to customer experiences in NASCAR and conference event marketing efforts.
[Photo credit: scottwills via Photo Pin | Creative Commons]
