What Typeface Has The Most
Impact On Social Platforms?
We all know the power of a great image in getting likes and shares and who can forget that fishy picture of what appeared to be a trout with lips and dentures?
The photo of the animal caught in Malaysia, was uploaded to Twitter, where it received more than 14,000 likes and has been retweeted and commented over 8,000 times almost instantly. It has since gone viral.
And we all know that words can create a huge impact socially but until we saw new research promotional products retailer 4imprint, we had no idea about the importance of the typography.
Obviously Twitter and Linked In don’t have the option to change fonts but Facebook and Instagram do and as both are used more and more for business as well as pleasure, it’s good to know that how personalizing posts through fonts can affect you.
In fact, the most recent research shows Facebook is growing with 44.84 million people in the United Kingdom (UK) using it in March 2020. (This number is slightly up from February, when a reported 44.53 million people used the service).
Typography is important as when researchers took an in-depth investigation into the typefaces we use socially and in our everyday life, they discovered that almost three quarters of us (70 percent) insist HOW we write is as revealing as WHAT we write.
In fact, three in ten (31 percent) of those polled said they make a first impression of someone based on their font BEFORE they’ve even met them in person.
According to the data, people who use Arial are the most likely to be serious and professional, according to 37 percent of the nation.
Whilst Times New Roman users are likely to be ‘traditional’ (14 percent), and those who opt for Century Gothic are more inclined to be academic and bookish (10 percent).
Pacifico users are adventurous and extroverted while individuals that opt for Rockwell are perceived as ambitious.
A further four in ten of us have even told a friend or family member to change their font so they didn’t give the wrong impression.
When it comes to business logos, this new study further emphasizes why typography matters, as almost half (48 percent) of those surveyed said that they wouldn’t buy a product or service from an organization that used italics in its marketing or logos.
Four in ten Brits (40 percent) added that ‘less is more effective’ when it comes to typeface styles.
Nearly two thirds (63 percent) of respondents said that they wouldn’t read any form of literature if it was written using the Comic Sans MS font!
Wise words to take on board when you’re posting!