What to Tweet About:
37 Ideas for Better Content Marketing

What to Tweet About:
37 Ideas for Better Content Marketing
By
Mike Brown

What to blog about is a frequent content marketing topic on the Brainzooming blog. People are always looking for new blogging ideas. Responding to a tweet on what to blog about, @InnervateTF requested a comparable piece on “what to tweet about.” Since responding to audience questions is a great source of ideas for blogging topics, we’re covering their Twitter content marketing question—which, amazingly, we haven’t previously done.

@Brainzooming Enjoyed this piece. Thanks. How about one on “what to tweet about”? #blogging #Twitter

— Strategy Matters (@MT_Strat) March 2, 2013

Step One: Review Your Last Twenty Tweets

Before figuring out what to tweet about, review your last twenty tweets to see:

The higher the numbers, the better your tweets are already.

Low numbers mean you’re focused more on yourself, selling things, and not engaging. Using your initial answers and re-asking these questions in the future provides another social media metric for how you’re doing on Twitter.

Content Marketing on Twitter: The Basics of What to Tweet About

There’s no single answer for what to tweet about that works for everyone. What’s important is having a rich understanding of your audience’s interests and delivering social media content that addresses those interests and fits your objectives. That said, here are 37 ideas for adapting your content marketing strategy to Twitter.

Information Sharing

Information sharing is a primary opportunity to create a positive impact on Twitter. While you can squeeze beneficial information into the 140-character Twitter limit, ideally you have a place to point people for a deeper treatment on the information you share. That could be on your blog, website, or other online presence.

The best information sharing comes when you take advantage of the full range of content marketing sources available to tweet:

Interesting factoids:

Two-Way Interactions

While information sharing on Twitter may largely be one-way, there are tremendous benefits from interacting with others. How to adapt your content marketing strategy for Twitter during these interactions?

Personal Sharing

Twitter is personal (as is any social network) whether you’re sharing as you or for a brand. How you express your personality, however, may differ. Ultimately though, if you don’t have an engaging online personality, it’s much tougher for people to find compelling reasons to follow you. When it comes to personal information, tweet:

Tweeting with Hashtags

Hashtags on Twitter are created by putting a pound or hash sign (#) in front of a word (or string of words without spaces) in a tweet. A hashtag makes similarly themed tweets searchable. Simply clicking on a hashtag within whatever Twitter application you’re using should open a new window with all current tweets containing the hashtag.

Tweeting with hashtags allows others to easily find your content, especially if they aren’t following you already. Using the same hashtag repeatedly signals you’re sharing similarly-themed content. Hashtags are also the underpinning to track what’s being shared on Twitter chats. In this way, hashtags allow you to revisit topics in multiple tweets or link tweets to topics many people are addressing.

What to Tweet About: The Self-Help Magazine Approach

I was on a webinar where the presenter suggested looking at self-help magazine headlines for blogging ideas. This works for ideas on what to tweet also. Select any self-help magazine, especially those related to the three F’s (fitness, finance, food), and review headlines for Twitter inspiration. Some self-help-oriented tweet ideas include:

Use hashtags with these ideas to create a series of tweets themed to a particular topic.

Picking Your Spots for Tweeting on the Sales Continuum

When you’re active on social media on behalf of an organization (even if it’s your solo operation), you’re looking to generate business. How salesy can your content marketing get on Twitter? It all depends.

Setting up a Twitter account that’s clearly going to be all offers / promos can work if your deals are so good that you can attract followers with 100% sales-oriented content.

If you’re trying to balance general and business-building content though, heavily overweight toward general content (i.e., all the other ideas shared so far in this post). When you introduce more business building content, consider this continuum from light to heavier sales focus, determining where you want to be on the sales continuum at any one time:

Decide for Yourself What to Tweet About!

Brainzooming blog readers know we’re not big on “There’s only ONE WAY to do this” blog posts. We’re strategists, so we see the importance of variability and aligning with what fits your organization’s strategy. This is a starting point, however, to begin determining what strategic direction is right when it comes to how your content marketing strategy applies to Twitter.

And you thought it was a simple question, didn’t you?

Mike Brown is the founder of the Brainzooming Group. He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for innovation, strategy planning, and aligning sales, marketing, and communications strategies for maximum business results. Additionally, he’s won multiple awards for his strategic brand-building approach to customer experiences in NASCAR and conference event marketing efforts.