What to Look for When Booking
a Live Act for Your Event
When booking a live act, there are a few important considerations that need to be made. These considerations can mean the difference between a total success and a complete flop. In this brief article, we’ll share what you need to know before booking a live performance for your upcoming event.
Type of Event
One of the first things to consider when booking a live act is to get totally clear on the type of event that you’re organizing. In many cases, the event itself can help determine the type of entertainment that you should book, or at the very least it will help to narrow down the choices.
It’s important to note that most professional performers have an ideal target audience. In other words, performers like performing for people who will be more inclined to like what they have to offer. Being a professional performer doesn’t mean you’re able to please everyone. It just doesn’t happen. Therefore, it’s important that you carefully consider the event you’re organizing and think about the kind of live act that is best suited for that particular audience.
If you’ve never booked talent before and you’re not really sure how to find the right performer, then consult a professional in the entertainment industry.
Venue
Another important step is to lock down the right venue. Not all venues are the same. Some venues only prefer to cater to certain crowds, and you’ll need to know this. Of course, there are some venues that are open to the general public and are happy to accommodate a variety of organizer needs.
During negotiations with the venue, make sure to address important matters like sound, security, drink specials, admission cost / payment, and marketing, just to name a few. Organize enough events and you’ll quickly learn that these vary from venue to venue. Some spots have their own quality sound system, while others have a poor setup or even none at all. Some venues have their own security team, while others require you to provide your own. You’ll find some venue owners are willing to negotiate financials very reasonably, while others not so much.
Make sure all the details are covered before agreeing to rent any venue.
Ideal Audience
Think about your ideal audience. What are they looking for when it comes to entertainment? If you’re booking a live band, then think about the type of music that is going to provide the best experience. If you’re booking a comedian, then think about the type of performer that will be an ideal fit for that specific audience. If you’re hiring a magician, then think about the tricks and illusions that will captivate your audience.
There are many types of musical genres out there. Not every musician is the right fit for every audience. There are many different comedic styles. Which performance style is the right fit for your audience? If you’re hiring a magician, do you want someone with simple kid-friendly tricks or do you want someone who’s going to amaze even the most astute attendee?
Know Your Budget
This is pretty self-explanatory. You’ll want to plan for all costs and have some safety money on the side in case there are any last-minute expenses that need to be accounted for.
Coordination is Key
The bigger the event, the more working parts you will have. Make sure that you properly coordinate with all parties involved. Make sure your live performers know all the key players such as sound engineers and stage managers. Make sure all relevant details have been communicated to venue and event staff. Make sure everyone knows their role in making the event a success.
Follow these steps and you’ll be ahead of the game and on your way to organizing a successful event.
