What Details To Invest In For Your Business
If your company has recently overhauled its website, you may be forgiven for thinking that you can rest easy when it comes to maintenance. However, when you invest in something new in your company, it’s always a good opportunity to check that everything else is as modern and efficient as it can be. Social Media
You can interpret how you see this as an investment: either you’ll need to hire someone to cover the digital and social end of your marketing, or you’ll need to allocate someone’s time to updating and checking social media.
It’s understandable to feel reluctant about being active on social media as a company, but in today’s age, it’s necessary. Developing a brand isn’t just about designing a logo and finding the correct font for your company. It’s about forming a dialogue with your customers and clients across a multitude of platforms.
An Internet Lawyer
Ideally, you are using your website, in part, to promote your company’s reputation. Alongside the aesthetic benefits to your reputation, such as better graphics, branding, and functionality, you’ll want to protect a number of legal aspects surrounding your name. Issues such as breach of copyright and domain theft all come with owning a website and legally-protected name. Using services from an Internet Lawyer will not only help clear up any technical issues surrounding domains owned by your company but also prevent any potential future headaches.
Digital Marketing Expertise
As well as your core marketing team, it might be worth investing in hiring one or two marketers that are experienced in the digital field. Increasingly, marketing is shifting from print to digital media, and you will need a team that is at the very least trained in this realm.
The most common form of digital marketing is SEO, or Search Engine Optimization. This is essentially the process of ensuring your business’s online content reaches the top of search engine results, instead of ending up at the end of page 10. There is a misunderstanding that SEO just involves littering your blog posts and landing pages with your brand and business name: this is not the case. Here are a few techniques that require expertise.
- Link building: You not only want as many platforms to link to your site as possible but also to build useful links on your website pages. Google has clamped down on how this is done effectively, which means if you shortcut or use unreliable links, you will find yourself slipping in the rankings again.
- Keywords: A keyword is essentially just a word that is commonly searched with regards to a related topic. Having a member of your team or an agency that can identify these for you will be invaluable.
- Great content: A professional or an agency can show you as many tips and tricks as you need, but there is no real alternative to well-written content. Hire a good copywriter for your website – the investment is always worth it.
To some extent, a website comes great responsibility. It’s not always enough to purchase a website designer and leave your online profile to do the work for you. To maintain your reputation as a company, you will need to manage your website and its modernity. Keep the content fresh, and give customers and clients alike a reason to visit.