Valuable Information For
Growing Your Instagram Account
Instagram has been around for over 10 years, but just because it has been on the social media scene for as long as it has, doesn’t mean that you can neglect it.
Instagram is a vital tool for businesses, brands and influencers alike and if you know how to manage your account you can increase revenue through it.
If you are struggling to grow your account, here are 7 pieces of valuable information to give you that head start that you need.
Plan
Everything in life can be accomplished when you make a plan; this is the same for Instagram. There is no need to plan every aspect of your strategy, but you want to be sure of a few key things. Plan when you are going to post, assess the best interaction times you get and build your posting strategy around that. If you aren’t posting when you are getting the higher levels of interaction, then you aren’t going to increase your level of visibility or reach.
Utilize Stories
Instagram stories are an excellent way to get your audience involved and see the day to day running of what it is you do. It is easy to neglect stories in favor of curated images, but stories are the first thing users go through when they open the app.
Maximize your visibility by posting stories, but you must make them relevant to you and your audience. You can also tag other users in stories, mention other businesses and select your location. All these actions will increase your reach and chances of being featured on the explore page.
Find Your Feel
You don’t want your Instagram feed to not look curated and beautiful, but it goes further than just appeasing your sense of taste.
A curated and beautiful feed that has a theme to it means that your customers will remember that aesthetic and think of you when they see something that reflects it. It will also go hand in hand with growing the following, the better and more curated your feed looks, the better it will grow.
Use Growth Services
In a perfect world we would all undertake growth ourselves; we would spend all our time on the app liking, commenting and engaging with other people in order to grow our accounts, but in reality, we don’t have time to do this.
Deploying a bot on your account can take away this extensive workload and still give you the results you need without having to spend valuable time doing it.
A bot can be configured to like, follow and unfollow users that it interacts with on your behalf under the parameters that you have set when you configured it. It really will take away all the stress and monotony associated with you growing your account.
Niche Communities
Instagram is less about the mass marketing machine and more about what smaller groups of people are looking for from products or services. You don’t want to fill your feed up with followers that don’t relate to you or your product, but rather you want to focus on meaningful interactions that will grow into a niche community around your products and services. Look for communities on Instagram that reflect your values and objects and being meaningful dialogue and interactions.
Collaborate
Collaboration can go a long way. Whether it is with an influencer who reflects your brand values and mission, or it is a company who you have a good working relationship with, sharing each other on your feeds can vastly improve your chance of growth. You do want to make sure that the person or business you are thinking of collaborating with though does reflect your values and mission, otherwise users may deem it as a ploy to gain more interest in your feed which can result in you actually losing followers.
Optimize Your Instagram Account
The bios on Instagram are only short, so you want to make sure that you get as much information in as you can in that short space. Make sure you input your website, location and other vital information so that if people are searching that particular area, you pop up or are looking for a similar business, you pop up too. Make sure that you keep this information up to date as it can be the difference between customers finding you and not.
Final Thoughts
Instagram should always be considered as a way of marketing yourself and your business, but you need to make sure that you fully understand and know how to apply growth strategies to get the most out of it.
When you are doing something on Instagram, always have in the back of your mind the question ‘what do my audience want to see’ and if you can’t justify what you are about to do, maybe you shouldn’t do it.
Take advantage of the analytics provided to you as well as bots, as both of these features can help you grow without you having to spend all of your time on the app. follow our 7 pieces of valuable information and you’ll have a growing account in no time.
