Using Digital Marketing to Increase Revenue
In the modern world, more and more advertisers are choosing to pursue digital marketing channels over traditional ones. Digital marketing is king because it provides the opportunity for a company to reach more of their target audience and know more things about them than they ever have before.
It also means that in order to be effective, you have to understand and appeal to your target audience more than you ever have before. In order to effectively execute a digital marketing strategy, you must first understand the mindset consumers have today.
Your content should be based on your customer’s intent, which means the mentality you must develop is to help people instead of trying to cold sell them.
When you help people solve problems through free and valuable content, you build credibility with your target market and with the search engine that brought them to your website. This means you reach a larger audience. With that in mind, here are a few digital marketing strategies to increase revenue.
Blogging for SEO
The first digital marketing strategy is to create and maintain a blog while keeping SEO in mind. Blogs have evolved since they first became popular and are no longer online diaries. While adding some personal stories to your blog will help in building connections and a following.
In the current SEO climate, your design can be as important as your actual content. So hiring a great web design firm can be crucial to your success. A well-crafted and intuitive site will give you a firm foundation to publish optimized content.
To get more traffic, leads, and sales, you must intentionally target problems that your target audience wants to solve. In the world of blogging, this process can be summed up as a technique called keyword research. During keyword research, consider what questions your target market is searching for and get specific.
The reason for this is that you want to be able to create content that helps real people fix real problems while integrating products from your store into the content. Help the user identify the problem and offer product solutions within your post.
Consider this: You run a computer repair shop. Your content is focused on the fact that your services have won various awards over the last few years rather than how you won them. If someone’s computer screen was broken, do you think they would search “award-winning computer repair shops near me” or “computer screen repair near me” on Google?
This is why your keywords should be based on helping solve a problem rather than unnecessary information about your company. Put yourself in the mindset of a searcher to craft successful keyword phrases.
Utilizing YouTube
YouTube is the second-highest visited search engine. YouTube popularized the vlog (video blog) and the community that would go on to be what we now think of as influencers, which means it’s become a trustworthy platform to many people around the world.
Just like when they go to Google, consumers go to YouTube to find answers to their questions in video form. To identify what people are searching for, type in one of the keywords that relate to your business into YouTube’s search bar.
For example, if you were to type in “web design”, one of the suggestions would be “web design tutorial for beginners”. This means there is a large number of people searching that phrase. A company that offers products to assist users in building a website can capitalize on this. Creating a video that both helps users looking to educate themselves and showcase the usefulness of their product is an awesome resource.
Social Media Marketing
If your company is just starting out on social media, it would be wise to select the platform that best fits your audience and focus on building a following there first. Instead of attempting to grow every social media platform simultaneously, make one platform the focal point of your marketing efforts.
Keep in mind that your goal should be to build a loyal following that engages with your content, rather than hitting a certain number of followers. When choosing which social media platform to get started on, you need to think about why someone is logging on to a specific platform.
For example, if your company sells handcrafted jewelry, you should probably choose Pinterest as one of the platforms that you focus on building your brand on. This is because users may be more likely to browse Pinterest with the intent to find or buy unique jewelry.
Whichever platform you choose, you must understand its own unique algorithm in order to understand how to drive engagement. Making sure your posts are engaging can help them appear more prominently on news feeds. Responding to comments and getting users to share your posts can pay off huge in organic views.
PPC Advertising
Before you begin your Pay Per Click, or PPC, strategy you first need to understand how Cost Per Click (CPC) works. CPC is essentially the actual price you pay per click based on the keywords you’re bidding on. This means it will not only help you determine the cost of your campaign but its ROI as well.
Generic keywords have more competition, which equals a higher bidding price. In order to get the most ROI from the amount of money you budget for PPC marketing, you want to target a more specific keyword phrase that has a lower CPC. You should also combine your PPC strategy with content marketing to get quicker results.
Email Marketing
Email marketing should not be thought of as the first digital marketing strategy you use to get quick results. Instead, it should be used as part of a long-term strategy to build connection and engagement with your audience. Your focus should be to build your email list from day one by collecting emails from people who visit your website.
Building a substantial list of active customers will require time and patience. Nurture your list as it grows by building your relationship with them. Remember, in order to develop this list, you must first focus on driving traffic to your site. Eventually, your email list can play a valuable role in driving larger sales.
In Summary
If there are two things you take away from this article, it should be 1) content users find helpful will go a lot farther than self-promotional content and 2) do not try all of these strategies at once.
Use campaign analytics to determine which digital marketing strategies work best for you, and go from there. A well-honed and flexible digital marketing plan can pay off big in significantly increased revenue and long-term results.
