Understanding SEO Reselling Services and White Label SEO Companies

If you know anything about SEO, you know how important it has become for many companies in the modern online landscape. If you want people to notice your company and website, you need to make sure you are utilizing it correctly.

In this article, we’ll talk about SEO in a broad sense. We’ll also go over SEO reselling services and white label SEO companies. As a business operator or owner, you should grasp these concepts if you want to use SEO and achieve its full potential.

What Exactly is SEO?

Before we talk about SEO reseller services and white label SEO companies, let’s make sure you understand what this term means. SEO means search engine optimization.

Google is a search engine, and it’s by far the most popular one in the world. It is so popular that you might tell someone to Google something rather than look for it via a search engine. Google and search engine are virtually interchangeable.

To optimize your content for a search engine means to write it in such a way that it will appear at the top of the SERPs. SERPs means search engine ranking position. You always want your content to appear as close to the top of the search engine results as possible.

It’s hard to quantify how crucial it is for your website to appear at the top of the SERPs. If you can’t land on the first page of the Google results when someone searches for keywords related to your company or niche, it’s not likely that someone will ever find or visit your website.

You can pay companies or specialists to handle your website or business’s SEO. Some companies pay top dollar for that service. The company owners realize that if they can’t get their website to rank at the top of the SERPs, they will not bring in nearly as much business.

They might change a site’s copy so that it ranks higher than it did before, but they may also change the site’s visual presentation. That is a large part of SEO as well.

What Are SEO Reselling Services?

As for SEO reselling services, when you hear that term, you should think of an SEO company that employs a team of experts. This is an SEO crew that knows everything about the SEO world’s current state. You would hire such a company to get your site to rank because this company employs experts in the field.

You might contact an SEO reselling service to do your link building. You might hire one if your company needs better search results across different verticals.

What Are White Label SEO Companies?

White label SEO companies are ones that offer your business SEO services under their own label, but they farm out the work. In other words, you might hire a white label SEO company for your business because you’re attempting to get your site to rank, and they might turn around and hire another SEO agency to do that work instead.

Individual companies might feel differently about white label SEO. In the industry, nobody considers it unethical to do things this way. What you should understand about white label SEO, though, is that you might pay for the brand recognition you get from an SEO company, but then they might not do the work that you hired them to do for your website.

If the work is competent and helps you, you might not care whether you hired a white label SEO company or a smaller one. The cost might be the only difference. If you hire a white label SEO company because you heard good things about it, it might bother you that a smaller, less well-known company is doing the work on the site.

Should You Use a White Label SEO Company?

You can think about white label SEO companies the same way that you might regard a candy company that some much larger corporate entity owns. Maybe you like the candy, and you’re buying it because you think you’re supporting a relatively smaller, mom-and-pop candy maker. It might bother you to learn you’re actually supporting a huge, multinational conglomerate.

On the other hand, maybe you don’t care about that sort of thing, either way. You like the candy, which in the case of SEO, is the result. If your website ranks when the white label SEO company works its magic, it might not bother you that they farmed out the work.

If you feel differently, and you don’t want to hire an SEO company that farms out its work, you can ask them specifically whether they do that or not. If they do it, they will have no choice but to reveal that to you. Often, when you sign a contract with an SEO company, that contract will stipulate whether they are a white label SEO company or not.

Hiring a white label SEO company or going with one that does its own work is your personal preference. Most companies don’t let it bother them if a business they hire farms out the work, as long as they see the results for which they paid.

Really, the only reason to hire an SEO company that is not white label is if you want to try and save some cash. If you go with a smaller company that is not as well known within the industry, you may not have to pay as much. Of course, maybe they can’t get the same great results that you might expect if you went with a better-known commodity.

As someone running a business, once you understand how much SEO matters, it’s more than likely you’ll either want to hire your own SEO specialists or else hire an agency that can do the same work. At that point, you can also determine whether you’re okay hiring a white label SEO company or if you want to stay away from that business model.