Turning Your Social Media Passion Into A Business

Turning Your Social Media Passion Into A Business

Social media is taking people places. It has grown from a mere form of occasional entertainment strictly for leisure time to the most popular medium for marketing and promotion. Almost everyone is now on one form of social media or the other, and this goes beyond just communications or entertainment, but actual positioning of businesses, and even promotion of government policies and actions. It is the ultimate winning tool for everything in our world today.

Today there are over two billion active social media users in the world. Looking at just Facebook alone, there are over 40 million businesses that have a presence promoting, marketing and transacting fully. Many people have a huge passion for social media and have the necessary people and communication skills to pool followership, friendship and attention from other social media platforms. It would be unwise not to take advantage of this passion and actually make a business from your social media expertise. This piece will highlight five major areas on how to turn this passion into a business.

Choose A Niche

People with social media passion tend to be passionate and dabble into a myriad of areas. It could be sports, politics, news, business or entertainment. For you to be able to have a commercial success on your social media business, you might need to carve a niche for yourself so that people recognize you for a specific focus. You become the go to person. In this way you sustain the attention to enable yourself turn this attention into a business.

Sell Yourself

Carving a niche is only the first step in your commercial success. The next important step is to ‘sell yourself’. Create a brand for yourself. You’ve chosen an area to focus on, and now you need to show how authoritative and good you are in this area. If you’re able to establish yourself as a brand, then people will be willing to invest in you, buy a product you might offer, or want you to market their product on your social media profiles. This is one of the major life hacks exemplified by Anik Singal, quoted in his book, the Circle of Profit, that, “Light yourself on fire with passion and people will come from miles to watch you.”


Your dream for commercial success on social media might be thwarted if you’re inconsistent. You need to post regularly on topics in your line of specialization that will sustain people’s attention. Make every post important, and flaunt your in-depth knowledge of that topic making it as fun and attractive as possible. Schedule your posts automatically if you’re able to post them yourself. Deploy the services of copywriters to increase your output and even the quality of your posts.

Monetize Your Pages 

There is no point talking about making a profit on social media if you don’t have the right apps for securing payments. It’s important to monetize your social media platforms and websites using platforms like Adsense which is Google owned, free and easy to use to make money online through ads, already being used by two million people.

Get Professional Help

There are many professional organizations involved in training people on how to achieve social media success. Your strategies alone might not be enough for the transformation you need, and enlisting the services of these organizations will help considerably. Lurn Inc., run by Anik Singal is involved in helping digital publishers turn their passion into a business through training, courses and outreach.