Top Tips To Grow Your Student Blog
Many bloggers and e-commerce businesses utilize social media to help drive traffic to their sites, and to build a loyal and trusting readership. Trends change every day, and new social media platforms emerge, so it’s important to keep your strategies up to date. Social media marketing is incredibly easy and cost effective if you use it wisely. Here are some of the best tips to help you use social media marketing to grow your blog stats:
Branding
Having strong branding is a brilliant way of creating an instantly recognizable brand. Whether you’re blogging about your online MSMPP program as a hobby, or you’re hoping to one day make a business out of your healthcare blog, branding is important to growth. Choose a simple, yet bold, logo, and a matching color scheme. Then make sure you have a version that fits all social media cover photos or profile pictures, and use it. Use you color scheme and fonts where you can too.
Engagement
The best way to grow your social media followings, and thus blog reach, is engagement. It’s also the easiest and the most fun. While it’s important to share your blog posts and content, if that’s all you do, people will quickly become annoyed, and go for the “unfollow” button. Instead, be sure to engage. Chat, and get to know people. Offer advice if anyone is having problems. Show an interest in their posts and share what you can. They will do the same for you. Replying to blog comments is another great way to ensure your viewers come back. Make them feel like you care about what they have to say.
Timing
There are a lot of infographics out there about the best times to post on the different social media platforms. Most of which suggest 5pm and onwards on a weekday, and Saturday afternoons are the best times to post. A better option is to just post frequently, and get into natural conversations. Don’t try too hard to keep to a timetable as it will seem unnatural and contrived.
Content
Your blog content is incredibly important. You need to post regular, entertaining and interesting blog posts to keep your readership growing and returning. Your social media profiles need to reflect this content and your niche. For a student blog, your Instagram account can have pictures of your program management textbooks, your projects and your work, as well as your university experiences, but keep everything else on a private account. Keep your Pinterest profile clean too. Have boards devoted to student meals, days out, fashion, or study tips, but keep anything that isn’t relevant private.
Be sure to also install social media sharing buttons, and follow buttons on your blog, so your viewers can share your posts for you. Blogging is a wonderful hobby, and can even be a way to make money, and social media is a great way to get seen. Using social media effectively gives you free, and instant marketing, as well as the ability to reach a much wider audience than before.
