Tips for Marketing Healthcare
Services on Social Media

At first, social media was only used to communicate with friends and family, but it has now become an important marketing tool. It is a powerful way to connect with customers, create brand awareness and cultivate customer loyalty.

As a business owner, you may be wondering how you can get started with social media marketing.

As with patient care, nursing, quality management and other areas of your business where continuing development of your staff plays a crucial role, same is with marketing.

Use your staff and their experience and ambition. Social media is an easy-to-use tool and you can manage social media marketing in-house, securing promotions for the engaged employees.

Content Is the King in Healthcare, Too

When it comes to marketing healthcare services on social media, there are a few key things to keep in mind. First and foremost, it’s important to remember that social media is all about building relationships.

That means you need to focus on creating content that is interesting, informative, and engaging. When it comes to social media, content is king.

Keep It Interesting, Informative, Engaging

One great way to do this is to blog about topics related to your healthcare practice. For example, if you are a family doctor, you could blog about common childhood illnesses, tips for staying healthy during cold and flu season, or how to manage stress.

Another great way to create interesting and informative content is to use infographics. Infographics are a great way to take complex topics and make them easy to understand. They are also highly shareable, which means they can help you reach a larger audience.

If you’re not sure where to start, there are a number of great tools that you can use to create infographics. Canva and Piktochart are two of the most popular options.

One more creative way to create interesting and informative content is to use video. Video is a great way to connect with potential and current patients. It’s also a great way to show off your personality, and to show potential patients what your healthcare practice is all about. There are video creation tools that you can use as well. iMovie and WeVideo are two of the most popular options.

Not only will this help you connect with potential and current patients, but it will also help you build your credibility as a healthcare provider.

Connect with Your Patients

Social media is a great way to connect with potential and current patients. But, it’s important to remember that you need to be respectful of people’s privacy. That means not sharing anything without someone’s permission and being careful about what you do share.

We can’t emphasize enough how important it is to be respectful of people’s privacy. That means not sharing anything without someone’s permission and being extremely careful about what you do share.

If you are going to share information about a patient, make sure you have their permission first. You should also make sure that you are only sharing information that is relevant to their care.

You should also be aware of the privacy settings on each social media platform. For example, on Facebook, you can choose to share information with “Friends Only” or with a wider audience. On Twitter, you can choose to make your tweets private.

By being aware of the privacy settings on each social media platform, you can help ensure that you are respectful of people’s privacy.

Connect with Other Professionals

Another way social media can come in handy is when it’s being used for connecting with other healthcare professionals. This can be a great way to network, build relationships, and learn from each other.

Limitations in Terms of Regulations

As the use of social media in healthcare continues to grow, it is important to consider the limitations that come with this domain. In particular, there are a number of regulations in place that impact how healthcare providers can market their services on social media.


One such regulation is the Health Insurance Portability and Accountability Act (HIPAA). This law puts strict limits on how protected health information (PHI) can be used and disclosed. This includes restrictions on how PHI can be shared on social media platforms.

While HIPAA does allow for some exceptions, such as when patients give their explicit permission, it is generally very difficult for healthcare providers to share PHI on social media in a way that complies with the law.


Another limitation to consider is the Food and Drug Administration’s (FDA) guidance on the use of social media for promotion. This guidance is not legally binding, but it does set forth a number of recommendations for how pharmaceutical companies and other organizations can use social media in a way that is consistent with FDA regulations.

For example, the guidance recommends that companies avoid making unsubstantiated claims about their products, and that they ensure that any information they share on social media is accurate and truthful.

While the FDA’s guidance is not binding, it is still important to consider when using social media to promote healthcare services. Failure to do so could result in negative consequences, such as FDA enforcement action.

Failure to comply with these regulations can result in serious consequences. As such, it is important to consult with legal counsel before using social media for any healthcare marketing purposes.

Getting Started with Social Media Networks

The good news is that the very start doesn’t have to be complicated or time-consuming. Here are some simple tips to get you started:

Facebook Marketing 

Facebook is one of the most popular social media sites, with over 2 billion active users. That’s a lot of potential patients and caregivers!

  • Use Facebook to Increase Your Brand’s Visibility
    Make sure your healthcare company’s Facebook page is up-to-date and full of relevant, engaging content. Post regularly and use relevant keywords and hashtags to ensure that your content appears in search results. Use high-quality images and videos to make your posts stand out, and make sure to include a call-to-action (CTA) so that your followers know what you want them to do.
  • Use Facebook Advertising to Reach a Wider Audience
    Facebook advertising is a great way to reach new potential customers who may not be familiar with your brand. When creating your ads, target a specific audience and use relevant keywords to ensure that your ad is seen by people who are interested in what you have to offer.
  • Use Facebook Insights to Monitor Your Performance
    Facebook Insights is a valuable tool that can help you track your performance and see how your company’s Facebook page is performing. Use Insights to track your page views, engagement, and reach, and use this data to improve your content strategy.
  • Use Facebook Live to Engage with Your Audience
    Facebook Live is a great way to connect with your audience in real-time. Use Live videos to give your followers a behind-the-scenes look at your company, or to answer their questions.
  • Use Facebook Groups to Connect with Your Target Audience
    Facebook Groups are a great way to connect with people who have similar interests. Create a Group for your healthcare company and use it to share relevant content, answer questions, and engage with your target audience.

Instagram Marketing 

Healthcare brands can use Instagram to reach out to potential patients, build relationships with current patients, and promote their brand. When used correctly, Instagram can be a powerful marketing tool for healthcare brands.

  • Know Your Audience
    It’s important to know who you’re marketing to on Instagram. If you’re targeting a healthcare audience, make sure that your content is relevant and useful to them.
  • Use Hashtags Strategically 
    Hashtags can be a great way to reach new people on Instagram. When using hashtags, make sure to use ones that are relevant to your content and audience.
  • Use Eye-Catching Visuals 
    Since Instagram is a visual platform, it’s important to use eye-catching visuals in your posts. This could include photos, infographics, or videos.
  • Post Regularly 
    To stay top of mind, it’s important to post regularly on Instagram. Consider using a content calendar to help you plan and schedule your posts in advance.
  • Engage with Your Audience 
    Don’t forget to engage with your audience! Respond to comments and questions, and like and comment on other users’ posts.

Twitter Marketing 

Twitter marketing for healthcare and life sciences can be a great way to connect with potential patients, customers, and colleagues. But how do you get started?

Use Hashtags to Connect with Relevant Audiences and Promote Your Brand

Hashtags are a great way to connect with relevant audiences on Twitter and promote your healthcare company brand. When creating or selecting hashtags, be sure to consider how they will be used in relation to your brand voice and messaging strategy.

Research popular and relevant hashtags within the healthcare industry to ensure that your content is being seen by those who are most likely to be interested in it.

Share Timely and Relevant Content

To effectively market your healthcare company on Twitter, it is important to share timely and relevant content. This means that you should be regularly sharing news, updates, and information that would be of interest to your target audience.

Make sure that your content is engaging and visually appealing, as this will help to capture attention and encourage users to share it with their own followers.

Use Twitter Ads to Reach a Wider Audience

Twitter ads are a great way to reach a wider audience with your healthcare company marketing messages. When creating ads, be sure to target your audience based on location, interests, and keywords.

Think about the overall goal of your ad campaign and create compelling copy and visuals that will encourage users to take action.

Engage with Other Users and Build Relationships

Engaging with other users on Twitter is a great way to build relationships and promote your healthcare company brand. When interacting with others, be sure to be respectful and professional.

Take the time to listen to what others are saying and offer helpful information or insights when appropriate.

Monitor Your Activity and Analyze Your Results

Monitoring your activity and analyzing your results is essential for any social media marketing campaign, and this is especially true for Twitter. By regularly checking your analytics, you can identify what content is performing well and adjust your strategy accordingly.

Track any changes in follower growth or engagement rates over time so that you can identify any areas that need improvement.

Final Word

The Healthcare industry is one of the most important sectors in every economy. It is a sector that is growing at a very fast pace and is expected to continue doing so in the future. This sector has been quick to adopt new technologies, and this has helped it improve its quality of care.

One such technology that has made a big impact in the healthcare sector is social media.

Social media is inevitable, and the healthcare industry is no exception. In fact, social media is playing a very important role in the healthcare sector.