Tips for Creating Effective Flyers and
Leaflets for Your Business
Have you ever wondered how to make your business stand out in the digital age?
Although the world is online now, that doesn’t mean old-fashioned marketing strategies have stopped working. One of the most effective ways modern businesses can advertise themselves is by sending out flyers and leaflets. Folded flyers create a more enticing customer experience and different folds can give off a different feeling. For example, gatefolds can give off a luxurious feeling like you are being presented with something. These folds are usually used for invitations or spa menus while the humble half fold feels more personal like opening a book and is most commonly used for cards and menus.
Limit Your Text
There’s nothing more off-putting than a big wall of text. Even if you have the greatest service or products out there, people won’t want to learn more about your business if your flyer looks intimidating.
Good Flyers Are Easy to Read
Aside from being concise, it’s also wise to use fonts that are easy to read. If you want to design with different fonts to emphasize special text, don’t use more than two kinds.
Make Your Business Information Pop
The most important element of an effective flyer design is your company’s contact information. After you persuade people to give your products or services a try, they’ll need to know how they can find you.
Design With Eye-Catching Color Schemes
The best way to grab readers’ attention is to use appealing color schemes that have a nice contrast. Just be careful not to go overboard by using too many colors.
Offer a Deal to Motivate Readers
All effective flyers offer an incentive to the audience. People who aren’t familiar with your business are much more open to trying something new if they can get a discount.
Highlight Why Your Business Matters
Why should your audience care about your products or services? One common technique businesses use to persuade readers is citing testimonials from satisfied customers.
Bullet Points, Infographics, and Text Boxes Are Your Friend
Even if you keep things concise, your leaflet could still have a lot of text. To avoid overwhelming your readers, make use of different design tools that can break up your text. Bullet points, infographics, and text boxes are just a few of the many different ways you can keep things light.
Write an Intriguing Headline
Did you know that over half of online readers only pay attention to an article for 15 seconds? If you want to entice your audience to read your entire leaflet, you need to start with a catchy headline.
Add Your Company’s Logo
Developing a strong brand is crucial for your company’s long-term success. Your logo acts as the face of your brand. To increase brand recognition, be sure to incorporate your logo into your flyer or leaflet.
Don’t Forget to Proofread
Although mistakes happen to everyone, typos can reflect poorly on your business. If you’re investing lots of resources into creating your flyers, make sure they leave a good impression on your readers.
Use a Distribution Company for the Best Results
The easiest and most effective way to reach your target audience is to use a leaflet distribution company. Not only will an experienced business deliver stunning results, but their services can take the stress and guesswork out of the process.
