The True Value of Forex White Label Solutions
A competent brokerage should let no single lead, customer query, document, or financial transaction fall through the cracks. In the forex industry errors can be costly.
Each brokerage is different, but there are certain services a brokerage should provide to its clients for it to run efficiently with minimal fuss.
The main components of a full-service brokerage are:
- White label MT4 trading platform
- Web design services
- Affiliate program
- Traders room
- Access to liquidity providers from large institutions
- Ready-made back-office systems
- CRM
- Marketing & IT support
- Access to prime financial services like securities lending and leveraged trading
There are a lot of working parts to take care of and building each of the above services from the ground up can take time and lots of money.
Many founders have to bootstrap their business, and when money is tight, some of the items will inevitably be dropped from the list above. Saving money is always a priority, but how do you achieve all of the above on a shoestring. It is possible, and the answer is white labelling.
Forex white label solutions are becoming increasingly popular and a host of savvy fintech companies are now offering forex software as a service. Your brokerage can take full advantage of their services for a fraction of the price of bespoke software.
Popcorn Technology is a particularly prominent player in the industry, and they provide everything a new brokerage needs to operate. Mainly, a start-up can appear established, professional and handle a larger customer base while keeping the team small and initial investment to a minimum.
Popcorn Technology’s services go far beyond its expert MT4 platform. They can assist with branding, cultivating an online presence and building an affiliate network. They even have a start-up team standing by to help guide your brokerage through the whole process and to clarify any issues that may occur.
By collaborating with a provider of forex white label solution, you are gaining access to a vast knowledge base, mountains of data and beneficial relationships. These are all benefits that money cannot buy and would not be available to you if you chose to go it alone.
Many founders worry about not having full ownership. It can be hard to wrap your head around the fact that you never truly own the main tools that your company uses to do business. You are just renting the services and presenting them as your own to your customers. It may sound bad, but it’s common practice.
The fact is that trading platforms are notoriously expensive to design, develop and maintain. Many founders simply do not have access to the capital required. Many of the larger brokerages today started out by utilising white label solutions. They grew their businesses to the point where they needed to acquire more servers and produce more extensive, unique systems to fit their evolved business model.
White label solutions are a valid and recognized way of getting started in the industry, and Popcorn Technology provides an extremely valuable service.
