The Best Social Media Marketing Tips for 2019
Your social media marketing strategy should be constantly changing as we find new and improved ways of interacting with our customers. Trends change all the time and so being bang on these will increase your social media following, improve customer engagement and lead to more traffic to your social media accounts and website. Here are some of the best social media marketing tips for 2019.
Stop Being Promotional!
Businesses often make the mistake of promoting their brand or product too much on social media. Whilst this is a great tool for free marketing, it’s not just about being promotional. Social media websites are there for you to create a captive audience and interact with them in a way that keeps them interested and informed. You are more likely to have better luck if you post less promotional content and focus more on customer experience.
Social media contests are quickly becoming a great way to involve both new and old customers. Often businesses create contests in which customers have to tag their friends or share to their own page. This means that your posts will be displayed on more pages and be shared with a larger audience. Instagram and Facebook are the best social media sites to hold contests.
Use Video Content
Video content has become one of the best ways to interact with customers and if you haven’t already released video content, now is the time to do so. Facebook has a fantastic live video stream which seems to be one of the most current ways in which to hold contests or do a live question and answer forum. A live video allows customers to ask questions and get immediate answers. If you are planning on utilizing this tool, here are some great tips to consider before doing so.
Create Better Graphics
With almost every business having its own social media account, how do you stand out from the crowd? Creating the best graphics will ensure your page wows customers who are scrolling through countless posts. You may want to hire a graphic designer who can create amazing content for your social media pages including cover photos, Instagram images, and infographics.
Use the Best Tools
A social media strategy requires the best tools for you to run a great project. There are plenty of social media tools out there to post content at certain times and to analyze data. Don’t just stop there though, project management tools should also be utilized when running a social media marketing project. These can aid in planning and creating goals that can be tracked and followed. You can also review invoices and interact with other team members, on one easy-to-use platform.
Follow the Newest Trends
Always be on the lookout for what big brands are doing and follow suit! For example, Instagram stories are so popular for businesses in 2019, Facebook Messenger is quickly becoming the easiest way for customers to raise queries and complaints, and virtual reality is set to be one of the biggest marketing tools around.
Allow your business to grow on social media with these fantastic marketing tips for 2019.