The Best Online Courses to
Improve Your Marketing Skillset
Though there is never a bad time for some web-based training, with the coronavirus keeping a lot of companies in an extended work-from-home situation, the time has never been better to improve you and your team’s marketing skillset and, ultimately, your digital marketing strategy. This is also a good time to pursue an online degree, including those graduate degrees relative to marketing, but this article will take a look at 5 independent courses aimed at advancing your marketing skillset for the changing landscape that is 2020.
Copywriting Mastery
You can have a beautiful website with great deals and a high ease-of-use, but if your content is difficult to read or riddled with errors, it’s going to be difficult for consumers to trust your product or service. Learning how to be an expert copywriter can allow you to have enticing content and add new content on a regular basis to increase traffic via search engine optimization.
Digital Marketer has a few different courses worth checking out, but their Copywriting Mastery course stands out. A lot of people think writing is something you have or you don’t, but this class focuses a lot on convincing (through growth) skeptics that they, too, can be fantastic writers and can even succeed in frequent-text mediums like social media.
The Advanced Guide to SEO
Speaking of SEO, a free option in honing these skills can be found with The Advanced Guide to SEO by Neil Patel. This is a good option for mass education of your staff, as the format is pretty much an extra-large infographic of a book that can be screen shared while points are discussed. Patel also has a number of other works that are quick and easy tools to use for marketing tips.
Google Analytics Academy
Another free option, the Google Analytics Academy offers a wide breadth of knowledge, and can be utilized over time, making it a good choice for scheduled trainings, if you choose to teach your team these skills in a staggered manner, or have some who could use a little work increasing their attention spans in the remote setting. From beginner classes to advanced, these mostly video-based training modules don’t require a lot of guidance or hands-on training, making them ideal for work-from-home situations.
Google analytics are the easiest and cheapest way to determine how certain elements of your site are performing; and having an expert or experts on your team who can maximize the amount of use these analytics provide is a great way to add value to your marketing team.
CXL Institute
CXL Institute is an online service (paid, but affordable) offering a wide array of classes to help boost your marketing skills. Customer service, analytics and conversion optimization are their focuses, and they have been selected by major corporations (ironically, including Google) to perform large-scale trainings to their teams. If you’re thinking about a long retreat focused on marketing, the tools offered by the CXL Institute are definitely worth looking in to.
Hubspot Inbound Marketing
Another all-encompassing offering like CXL Institute, Hubspot Inbound Marketing is a free course covering a number of things surrounding the modern marketing landscape. Another good option for a mass teaching, this is a good choice for teams looking to train their staff who may be outside of the marketing loop, on the ins and outs of modern trends to help make workflows mesh better.
Repeat
Digital marketing changes very rapidly, especially areas like SEO and social media marketing, as the algorithms that direct content to individuals changes very frequently. With that, training in marketing strategies and trends should not be a one-off deal. Revisit these courses often, and stay up to date on emerging trends, as training offerings regarding those trends are sure to follow closely.
There are many different learning types, but luckily there are many different options for conducting your training, if you choose to do it on a larger scale. Self-paced training tends to yield lower results of a full understanding of the subject matter, so even if your company is remote, you’ll fare better if you conduct these trainings in a group setting with Zoom or something of the like.
