The Best Automotive Marketing Solutions in 2020

The Best Automotive Marketing Solutions in 2020

Did you know that the average American now keeps their car 6 or more years compared to three or four years like it was a couple of years ago? This means that if you are in the automotive industry the odds are stacked against you. This is why it is more important than ever to learn how to drive sales and boost revenue with the best automotive marketing solutions.

Keep reading to learn ways to stand out against your competition and attract new customers to you.

Image by Gerd Altmann from Pixabay
Get Social

Thanks to social media platforms such as Instagram, YouTube, Twitter, and Facebook you can now put a face behind the business. This helps your clients and potential clients connect with your company. A great way to make your company feel more “real” is to share behind the scenes content.

Live video is one of the best ways to get social and connect because there are no edits and viewers know that this is as real as it gets. People would prefer to watch a live video than to read a blog post about what you are sharing.

You can market going live ahead of time by letting followers know when they can expect to see you tune in. To entice them to watch the broadcast live instead of the replay you can offer a giveaway during the video to promote engagement and sharing.

Create How-To Videos

A great way to establish your authority is online with how-to videos. This gives you the opportunity to educate potential buyers when they are learning and researching their next vehicle.

The goal is to make content that will help your dealership or business stand out from everyone else’s via video. You can get creative and teach viewers about oil changes, brakes, or what to do when their check engine lights come on. At the end of your videos, you can offer new customers a service special or an incentive to have them come to your place in person.

You can also offer a discount on parts ordered online for first-timers via your videos and use a reliable company like https://inloginc.com/ to take care of routing and order processing.

SMS Marketing

With so many people owning smartphones, you can cater and market to cell phone users. You can find a platform that will let car buyers interact with experts form your business via text message. There are different services out there that will allow you to do a live chat along with text messages which you can use to help build relationships with clients.

Which Automotive Marketing Solutions Will You Choose?

Now that you have our top automotive marketing solutions, you can decide which one to do first and watch it boost your sales and traffic. Marketing as you knew it, is now a thing of the past. You want to stay relevant and remain ahead of your competition by applying the tips above.

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