Social Media Trends to Watch in 2020
Social media is another digital world where every business needs to be a part of it. However, the social media world is always moving, just like the real world, where we see new trends from time to time. People are changing the way they are looking and reacting to content and every business must follow the latest trends in order to stay competitive on social media platforms.
In this article, we will go through some of the biggest social media trends we expect to happen in 2020 in order to keep up with the digital world.
Disappearing The “Like” Button on Instagram
This is not something new, and it is already put into action in some countries. However, since Instagram is one of the biggest social media platforms, it is essential that you acknowledge this fact and see how it can affect your business. Instagram wants to make likes less prominent which is why they removed the option where you will be able to see how much likes people have. This will help Instagram battle fake followers as it will help influencers or brands appear to a broader audience than they actually do.
Video Content Is King
The importance of your content has never been more valuable to your brand on social media. This means that you need to focus all resources on the content that performs the best among your social media followers. Video content is the best way to engage with people on social media. The video will make 82% of all internet traffic by the end of 2020, which is why big social media platforms are trying to prioritize video content over others.
Make sure you infuse your social media platforms with creative and fun videos in order to improve your social media presence.
Audience Segmentation on Social Media
Building your target audience on social media will become more critical than ever. The problem is that we don’t always have a good idea which audience is the right for our brand which translates to poor targeting.
However, audience segmentation will divide your audience into meaningful groups based on individual preferences. This will go beyond basic demographics, and it will allow you to target specific audience members. Audience segmentation will be one of the things big brands focus on this year.
Shopping Integrated with Social Media Platforms
The eCommerce world is continually growing. In fact, 95% of all transactions are expected to go digital in the next 15 years. This means that we will buy and sell items online. That is why all social media platforms are including shopping worlds for brands to showcase their products.
There is no doubt that this trend will continue to expand as social media platforms will continue to find new presentable ways of products.
Less Public and More Privat Interactions
Fans nowadays want to build personal interaction with brands in order to gain their trust. This means that they prefer a personalized touch by companies on social media. Since customer service is voted as one of the most important things for businesses in 2020, you can start focusing on creating personalized experiences with people on social media.
Nano Influencers Are Becoming Important
Hiring influencers to promote your brand is a great idea to spread a word on social media. However, big influencers have trouble promoting products to specific audiences. This means that you can achieve the same effect by hiring less popular influencers or nano influencers but with better audience segmentation. That way, you will pay less for promoting your product or service but still achieve the same results since more people will be interested in your brand.
These are some of the social media trends you should follow. Since the digital world is moving faster than a winning horse on Kentucky Derby, you need to prepare for the journey and always stay updated with the latest trends.