Social Marketing Example: Smirnoff Helps Bring Pinterest Boards to Life

Social Marketing Example: Smirnoff Helps Bring Pinterest Boards to Life

The following is an interesting social media contest example currently running from Smirnoff:

Women everywhere – rejoice! SMIRNOFF® Vodka, the leader in innovation and creator of SMIRNOFF Sorbet Light, a line of delicious, reduced-calorie vodka specialties, is here to help women of legal drinking age remove compromise from their cocktails and celebrate their guiltless pleasures, responsibly, with a unique Pinterest contest. Through the Guiltless Pleasures Pinterest Contest and in conjunction with the launch of SMIRNOFF Sorbet Light Pineapple Coconut, the ultimate guilt-free treat that creates delicious light cocktails, three lucky females will have the opportunity to make their Pinterest aspirations a reality simply by pinning the things they love.

SMIRNOFF encourages consumers of legal drinking age to visit, fill out a brief entry form and submit a pin that confesses their guiltless pleasures for the entire world to see. After all, there is no shame in doing the things you love. Whether it’s hosting a ladies night to watch the hottest reality television show complete with tasty light cocktails, exercising your right to shop with a girls-day-out or rewarding yourself with a spa day with the ladies to celebrate an accomplishment, SMIRNOFF is searching for the best pins inspired by life’s guiltless pleasures and will bring dreams off the computer screen to make them a reality. Each pin should be accompanied by brief description of 140 characters or less and include #smirnoffsorbet. Following the conclusion of the seven-week contest on March 26, SMIRNOFF will select three lucky winners and reward them with $5,000 each to help bring their pin to life.

“Pinterest is a portal of never-ending inspiration where women can find exciting new recipes, instructions for do-it-yourself projects, fresh-off-the-runway looks and tips for leading a more balanced lifestyle. With so much on our fans to-do list, sometimes these life-enhancements never leave the webiverse without a degree of sacrifice,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. “With the SMIRNOFF Sorbet Light Pineapple Coconut Pinterest Contest, we’re excited to remove that compromise, just as we have with our delicious vodka specialty that’s also reduced-calorie, and help our fans reach their goals.”

In addition to SMIRNOFF’s Guiltless Pleasures Pinterest Contest, the brand will host a second Pinterest contest running from April 21 – June 9 entitled, “Spring Refresh.” As spring is in full swing, consumers will be looking to freshen up all aspects of their life from their wardrobe, to their diet, home décor and even cocktails. SMIRNOFF will be on the lookout for best Pinterest pins that embody all aspects of freshening up for the season. Once again, at the conclusion of the seven-week contest, SMIRNOFF will select three lucky winners and award them with $5,000 each to help them bring their Pinterest board to life.

Visit for contest rules and Terms and Conditions.
Also, check out for pin-spiration throughout the contests.