Six Reasons To Have A Website For Your Business
So, you’ve made the first few steps into building your new business. You’re starting to get customers, you’re getting a good reputation, and it’s all going well. Can it get better, though?
Your online presence could be the thing that helps your new brand grow even more, so you can become a great success. Having a website that represents you and what you can do for potential customers will be a fantastic addition. Here are some of the reasons why you should have a website if you haven’t got one already.
You’ll Gain Credibility
Your business will gain credibility just by being online. A 2015 study found that 84% of consumers believed a small business with a website was more credible than those without one. Also, 65% of consumers considered a company-branded email to be more credible than one from a generic account.
Think about how you look for an item online; you do a search for it and find a website which looks credible, has great reviews and is competitive in price. You must ensure, when designing your website, that it looks professional, stays current and appears in search engine results. You may wish to consider using a professional such as website design Birmingham, when setting up your own site.
You Can Showcase Your Work
No matter which industry you are in, a website is a good way to show what you do and to showcase your products or services. This could be an online portfolio, an image gallery or customer reviews. You can also show why your business is unique.
Interact With Customers
Having a website means you can speak to your customers whenever and wherever. This can be through updates, live chat, email or page comments. So you can be available to offer your expert advice and prove credibility at any point. Publishing content on your products or services will also help you to build a readership and attract an audience.
Create Return Business
Customers can easily lose a business card or forget the name of the company someone had recommended to them. Yet if you have a website, people can save it in their favourites and return when they need it.
You’ll Attract New Customers Through Search Engines
If someone hasn’t heard of your business, but is looking for a service or product you offer, then a quick search online may mean that you get a new customer which you may not have had if you didn’t have a website. You could even gain international customers in this way.
It’s Cheaper Than Having A Shop
It can be expensive running a business, so you can save costs by running an online shop rather than having physical premises. However, don’t cut costs here and make sure you have an attractive, user-friendly site which also works on mobile devices.
There are many benefits for having a website for your business, though it must be designed and maintained in a professional manner and easy to navigate if you want to draw in new customers and make your venture a success.