Should Your Company Have a Brand Mascot?

Should Your Company Have a Brand Mascot?

When you think of car insurance, what pops up into your head at first? Probably a gecko, considering it’s the mascot for Geico Insurance.

If that doesn’t tell you the power of having a brand mascot, then we don’t know what will.

But perhaps you’re still wondering whether your company should have a brand mascot. If so, then read on. Here are some reasons why you should have one.

They Help Immensely With Brand Awareness

As we’ve said above, mascots can make your brand extremely memorable. This directly correlates with brand awareness, which means if you want to be a household name, this is the way to go.

When you have a mascot to associate with your company name, people will instantly think of you whenever they see your mascot or an entity like it. For instance, if your mascot is a bear, then whenever people see a picture of one, then they’ll think of your brand automatically!

They’re Easier to Control for Your Brand Reputation

If you’ve considered using celebrities to endorse your brand, that can be a good idea, as it can help your company be more memorable.

But what happens if they fade into the background, or even worse, they have a huge scandal surrounding them? Then your reputation is tarnished by association, even if you’ve done nothing wrong.

With a mascot, you’ll be able to control the whole narrative. You won’t have to worry about your mascot running off and acting reckless, as they’re just a character.

It Improves Morale at the Office

Not only are mascots great for getting more customers, but they’re also fantastic for improving workplace morale. All work and no play is not something to live by, after all.

A mascot can help liven things up in the office. When your employees feel more positive and comfortable at work, they’ll be more productive.

It’s Not Hard to Make a Mascot

If you’re worried about design and all that, it’s really not that hard to make a mascot.

First, envision what animal or person you’d like to represent your company. Then, you can create this mascot in something like a free online logo maker.

While it’s true that this will be a crude representation of your brand, it’s an excellent start. You can then take this basic image to a professional graphic designer so they can smooth out the rough edges and bring your vision to life more.

Have a Brand Mascot for Your Company

As you can see, having a brand mascot can really help your business. So if you don’t already have one, you should highly consider it. It’ll help make your brand much more memorable to people and get customers in the door, as well as boost morale in the workplace!

Did you like this article about the benefits of having a mascot? Then make sure to take a look at our blog posts too!