See How Hibu Drives New Customers
Remember when having a business card and a nice sign out front was enough to bring in customers? Yeah, those were simpler times. Now, businesses need to optimize for local SEO and create engaging social content that drives conversions. Um, what? When did running a business get so complicated?
If you’re part of the generation that remembers life before smartphones—you might feel a bit lost in this digital marketing maze. Small business owners frequently perform multiple roles simultaneously—accountant, salesperson, customer service representative, inventory manager, and…digital marketer. Who has time to juggle the demands of being a small business owner and figure out the ever-changing features of a Google Ads campaign? Or edit and schedule social media posts that don’t look like your dad made them?
This constant juggling act leaves little room for sleep, let alone developing comprehensive marketing strategies critical for business growth. But here’s the good news: you don’t have to do it all yourself.
Hibu is a U.S.-based digital marketing agency serving more than 70,000 customers. The company specializes in helping businesses in essential service industries, such as home repair contractors, auto shops, legal offices, and medical practices. Its comprehensive approach offers everything from website development and search engine optimization to social media marketing and online reputation management.
When Digital Marketing Makes Your Head Spin
Let’s be honest. Most Gen Xers didn’t grow up dreaming about creating landing pages or analyzing click-through rates. They started businesses because we were good at something specific—fixing cars, baking incredible pastries, or providing legal expertise. Yet somehow, they’re expected to be digital marketing wizards, too.
Time is tight for small business owners: 19% clock over 60 hours weekly, and 81% work outside the 9-to-5. Tackling digital marketing solo? Nearly impossible. Meanwhile, our potential customers have changed how they find businesses. Remember the phone book? That giant doorstop we’d flip through when we needed a plumber? Well, 96% of consumers now use the internet to find local services instead.
One plumbing contractor from Missouri explained, “Our online business presence was a mess, and we didn’t know where to start. Our website was terrible, we didn’t own our domain name, and we were stuck in a contract with a company that was supposed to be taking care of it.” Sound familiar?
This is where marketing agencies like Hibu enter the picture. Think of them as the tech-savvy friend who offers to set up your new TV because they know you’ll spend four hours trying to find the right HDMI port.
Hibu stands out by offering an integrated digital marketing solution tailored to small and medium-sized businesses. It has no confusing terms and everything works together.
Hibu: Real People, Real Results
Real business owners have seen actual results without having to become digital marketing experts themselves.
“We’re thrilled with the service that Hibu provides!” said the CEO of a blinds wholesale outlet.
The agency transformed the previously mentioned Missouri plumbing company’s business. “The strategy the [Hibu] team created has exceeded expectations at every step. They have doubled our call volume, fixed our very lacking website, and coached me through social media, where I didn’t dare to venture,” shared the plumber.
Double the calls without doubling your work hours? Yes, please!
If you feel hesitant about handing over your marketing to someone else, you’re not alone. Many business owners start off skeptical.
A Texas-based heating and cooling repair company owner confessed, “I had an appointment scheduled for me earlier in the year to meet with a Hibu [representative.]. Before her arrival, I had already decided I was NOT interested; I’d heard it all before. However, shortly after meeting [the rep], my perspective completely changed. Her professionalism, expertise, and genuinely helpful approach made all the difference.”
That’s the thing about professional marketing help—you don’t know what you’re missing until you experience it.
The Sweet Relief of Offloading Your Digital Marketing
Remember what it felt like the first time you hired a bookkeeper after doing your own taxes for years? That sweet relief of knowing a professional has your back?
That’s precisely what happens when you hand over your digital marketing to experts. Suddenly, you’re not staying up until midnight trying to figure out why your Facebook ad was rejected (again). You’re not Googling “What is SEO?” at 2 AM. You’re sleeping.
“Our personal account manager is Top-notch in every way!! Concerns are listened with patience and care, and solutions are in place immediately, by the end of the day, or at the longest in a few days,” noted a Hibu client with an HVAC business.
Translation: Their phones are ringing with new customers, and they didn’t have to learn anything about algorithms or keyword density.
Here’s the thing about Gen Xers: they pride themselves on independence. They fixed their own bikes as kids and figured out how to program their VCRs without YouTube tutorials. But the digital marketing landscape is a whole different beast. Wanting expert help doesn’t mean you’re not capable—it means you’re smart about where you spend your time and energy.
That Texas heating and cooling business owner had it right. Sometimes, small business owners must set aside their preconceptions and give professional help a chance.
Most small business owners didn’t start their companies to become digital marketing experts. They started with a passion for their craft and a commitment to serving their communities.
The owner of that blinds outlet didn’t just say they liked Hibu’s service—they were “thrilled” with it. That’s not the lukewarm response of someone who merely got what they paid for. That’s the reaction of someone who got results that exceeded expectations.
Imagine doubling positive reviews or call volume in just weeks—without the burden of setting up and managing digital marketing campaigns alone.
The digital marketing world isn’t going away. If anything, it’s becoming more complex. But mastering it doesn’t have to fall on small business owners. Companies like Hibu exist to handle that load, so business operations stay the focus.
