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Analytics Improve Campaign Performance for Retail Marketers
Analytics Improve
Campaign Performance
for Retail Marketers
By
Mark Smith
A recent survey by Experian Data Quality show that nearly 100% of retailers reported feeling driven to turn data...
The Necessity of Social Media That Is Informative
The Necessity of Social Media That Is Informative
By
Merry Richon
When I survey the world of social media, and mine is a glimpse at a vast...
Social Media Provides a Limitless Focus Group
Social Media Provides a
Limitless Focus Group
By
Dr. Alok Choudhary
Marketers gathering information from a traditional focus group can often seem similar to scientists observing an animal...