Redefining Digital Authenticity:
How Generative AI Will Revolutionize Livestreaming and Enable Creators
By:
Eric Kim
Senior Operations Director at Bigo Live
In the ever-evolving landscape of technology and lifestyle, there is a paradigm shift underway, and at its forefront, lies the transformative power of AI with generative capabilities (AIGC). Its impact has proven to be a game-changer across several sectors, ushering in a new era of personalized and immersive digital experiences. A study by Deloitte revealed that 79% of organizations anticipate substantial transformation driven by generative AI in the next three years, showcasing the profound impact these advancements are having across various sectors.
The number of verticals that AI seems to touch is boundless, but social media has been at the forefront for years with the ability to expose millions of consumers to its benefits. Many Americans use social media to network professionally and personally, engage in news, and for entertainment purposes. The number of social media users in the United States is expected to increase by 6.9% between 2024 and 2029 (an additional 22 million users). In this digital era, AI has become a significant part of social media platforms especially when it comes to user experience which can make or break a social platform. User experience includes everything from the design and layout, how easy it is to use, and how efficiently it gets the job done.
Generative AI within social media benefits both viewers and creators by increasing efficiency allowing creators to reach their target audience faster and pairing viewers with the content they want to see, reducing bias, delivering a more tailored and relevant experience, and providing creators with faster and more cost-effective content creation which can open doors to lucrative partnerships and increased revenue streams.
Benefits for Content Creators
AI-driven solutions that recommend tutorials, templates, tools, and inspiration sources tailored to creators’ goals and interests can help them meet the constant challenge of producing engaging and relevant content. It can provide personalized suggestions based on the creator’s specific goals, challenges, or areas of interest. AI lowers the barrier to entry by providing accessible tools and resources to aspiring creators, making it easier for them to jump in and create content they are passionate about. For example, generative AI can automatically generate content such as images, videos, music, or text, reducing the time and effort required for manual creation. In addition to content creation, generative AI also can analyze feedback and performance data from a creator’s past projects to identify areas for improvement. In turn, this can help them form new partnerships, generative revenue faster, and provide a better experience for their viewers.
Generative AI also allows users to create highly customizable avatars that accurately reflect their appearance, personality, and style. This enables creator’s to express themselves authentically and connect with their followers on a deeper level. Generative AI-powered avatars can be programmed to interact with users in meaningful ways, such as responding to user input, gestures, or emotions. Creators can use these interactive avatars to engage with their followers in real-time, creating more meaningful and immersive connections. Generative AI avatars can also serve as a powerful tool for personal branding, helping creators establish a unique and recognizable identity online.
The Livestreaming Experience
Livestreaming has been popular on social media for several years, allowing users to broadcast live video to their followers including live events, Q&A sessions, and other forms of live content. But generative AI is set to further enrich the interactivity of live sessions, fostering meaningful engagement and emotional connections. Generative AI can create interactive elements within the stream, making the session more interactive, engaged and dynamic.
AI-powered emoticons, generated from user photos and 3D and 2D avatars can interact with viewers in real-time, responding to viewer questions, comments, or actions. These AI-driven entities can enhance the sense of presence and immersion in the stream. AI can also help generate more personalized, customized content based on individual viewer preferences, making the stream feel more relevant and engaging to audiences. Additionally, sophisticated Content Management Systems (CMS) powered by AI safeguard users from inappropriate or offensive content, prioritizing community well-being.
Chatbots and Customer Service
The integration of AI chatbots ensures round-the-clock customer support and community engagement, providing relevant recommendations and moderating discussions within the platform. Generative AI chatbots can analyze user data and interactions to provide personalized recommendations, content, and assistance. They can facilitate community building by creating and moderating chat groups, forums, or communities within the social media platform. Chatbots allow creators to spend more time creating and less time moderating content, while still providing their viewers with a meaningful, personalized experience.
Chatbots can collect feedback from users and gather insights into user satisfaction to facilitate deeper human connections, so that can extend the communications between creators and fans from livestreaming sessions to more diversified scenarios even after the stream ends.
As the digital landscape continues to evolve, the impact of generative AI on the creator economy is poised to grow exponentially. Whether through live avatars or innovative community-building features, AI tools are reshaping the creative process, offering users an unparalleled and tailored experience.
