Push and Pull Practices For Boosting Your Business
Running a successful marketing campaign for your company is both a science and an art. It’s a science because you need to have the marketing knowledge necessary to make it worth while, but it’s also an art because you need to intuitively understand what your customers want to know.
So, to make the most out of any marketing strategy, you need to think about two different styles of marketing: push marketing and pull marketing. Each style of marketing will give you a chance to reach customers in different ways and provide them with all of the information they need about your company and its products and services. Here’s a quick guide to push and pull marketing and what each one brings to the table in any marketing campaign:
Push marketing is the traditional marketing strategy. Your team decides what and when to “push” to the customers so they can learn more about your company. This includes the traditional means of advertising: television, radio, billboards, as well as social media posts, blog posts and any promotions that you may want to run.
In a sense, you can think of push marketing as your offensive strategy. With it, you take an active role in getting your customers what they need so they can buy your products and services to help your business grow. Advertising campaigns, promotional giveaways (like lanyardsusa.com), public appearances and sponsorships are all different ways to get your brand name out there so people will think about your company. You can also add items like email blasts and direct mail marketing to the list as well.
Push marketing is important because it will keep your brand in the minds of your customers. If you start dragging on your push marketing, then you can expect to see the number of customers drop.
Pull marketing is a passive form of marketing that compliments your push strategies. Also known as “inbound marketing,” a great pull marketing strategy will help your customers find you and your company’s services much more easily when they’re searching for companies that are in the same field as you.
The main aspect to remember about pull marketing is that you want to have all of the information that a potential customer may need when they come looking for you. This means that your website needs to be easily navigable. You can let potential customers explore your company for themselves and make a decision on their own, which is great when it happens, because there’s a good chance that they will be very loyal if they make the decision on their own.
Besides have a good website, pull marketing also includes items like proper search engine optimization (SEO), email marketing and social media marketing.
Building A Cohesive Strategy
Again, if you want to be successful in today’s market, you need to curate a cohesive overall marketing strategy that uses both types of marketing techniques. But how do you go about finding the balance between push and pull marketing? That’s where the art of marketing comes in.
One of the most effective ways to get more customers is to build a great pull marketing strategy and then use the push strategy to get more sales. As a marketer, you will need to be able to strike the right balance between the two. Too much push marketing can become annoying and not enough pull marketing can be frustrating for customers. This can take some time, but if you pay attention to your customer response, you should be able to strike a great balance which will eventually result in more sales and faster growth.
Pull, Then Push
The most effective strategy is to utilize great pull marketing and then use push marketing to make those sales. Focus first on getting your company to the front page of search engines so that when someone searches for your products and services, you will be there so they can visit your website. Getting to the front page takes time, so make this a priority as soon as possible.
If you make it to the front page, then almost by default, you will have a great web page. Now you should start seeing more visitors and more potential customers that you can begin to push marketing to. Adjust your marketing strategies accordingly and you should have no problem finding new customers and making more sales.