Overcoming the Challenges Creators
Face in Monetizing Digital Content 

Social media rose to prominence primarily due to the extent to which they allow people to establish, develop, and maintain connections. Over the years, they have also provided brands and ventures with a way to reach their target audiences and receive feedback. But, apart from enabling individuals to share information and develop relationships, it has also given self-starters a host of opportunities to put cash into their pockets, mainly through social media monetization.

A process that involves generating revenue from one’s audience and reach, digital content monetization sounds easy on paper and immensely appealing to individuals who hope to steer away from traditional careers and methods of obtaining a buck. However, while it’s now possible to leverage videos and posts to earn an income, thanks to sponsorships, affiliate marketing, subscriptions, and more, successfully doing so continues to prove challenging due to several factors. One of the biggest odds is the growing saturation of today’s most popular platforms like TikTok, YouTube, and Instagram. For those who opt to collaborate with brands and seek sponsors, this inundation is especially detrimental because they need to compete with thousands of creators and influencers in trying to gain the trust of the company or brand they want to partner with.

Another challenge that hinders creators from profiting from their accounts is the regulations and restrictions set by social media sites. TikTok’s Creator Next program, for example, has eligibility terms that require users to be at least eighteen years old, compliant with the platform’s community guidelines, and have at least 10,000 followers and 1,000 or more video views in the last three days.

Lately, there have also been controversies surrounding the monetization programs established by social media giants. Creator funds, which are designed to funnel money to compensate high-profile users for the traffic they bring to the site, allegedly undervalue the contributions creators provide.

Highly cognizant of the struggles that people face in monetizing their content, several initiatives and ventures have emerged to help go-getters make the most of their platforms. Ko-fi, Buy Me a Coffee, Patreon, and SuperPeer are among the startups that operate under the overarching goal of filling the gaps and cracks in the content creation industry. VersusGame, an entertainment prediction-based application launched by John Vitti, is currently gaining momentum as one of the go-to choices of those who intend to fatten up their wallets.

VersusGame has piqued the interest of countless creators because of its exciting premise. Even without a following, it allows users to profit from their knowledge of pop culture, entertainment, and sports. More impressively, players do not need to invest heavily into the game to attain big payouts.

The skill-based application is currently backed by a long list of innovators and visionaries, including Sean Rad, Justin Mateen, Kevin Durant, Larry Rudolph, Mark Pincus, Kevin Mayer, Kevin Hart, Sukhinder Singh Cassidy, and Reid Hoffman. In the years to come, it is expected to receive the support of more power players, thanks to its financial perks and the value it brings to the table.