Obvious Link Building
Mistakes to Avoid in SEO 2021
Link building is a necessary exercise for the SERP ranking of your website. You know that already. We’re sure that you have already prepared your checklist for your link building strategy.
Of course, you are confident about the same. But before starting the activity, you must run your vision on some of the important aspects of the link building mistakes to avoid in SEO 2021.
If you are confident that Google’s penalty will be only effective when there is a major change in Google algorithms like Penguin or Panda, you are wrong. Even many of the sites are facing Google penalty whereas Google does not have a bigger update these days.
Do You Know Why?
Just dig deeper. You can find out that many of the sites start spammy practices like buying links or boosting link profiles, stuffing keywords, inferior quality content, and so on. Not only small businesses but the big players are also doing the same for quick ranking.
So, if you are trying to manipulate Google, maybe in a short point of time, you manage to secure a better ranking, but in the long run, you’ll lose business.
It is not always the marketer’s malpractice. Sometimes ignorance, or the negligence that affects the site ranking. So, in the case of link building, you have to be aware because your decision to link will negatively impact the site.
Sometimes it may happen that you have not monitored the quality of the backlinks pointing to your site. As a result, bad links will create a negative SEO impact on the site, and it will lose ranking.
Before protecting your site from Google penalties, you must understand the type of penalties Google can impose on your website.
Basically, your website can get penalized by Google in two main ways:
Manual Penalties or Spam Action
Though the penalties are coming from an automated search engine algorithm, there are still penalties from the human reviewers. On your search engine console, you can find the Manual Action tab to find that. You will also receive an email notification on the same.
Algorithmic Penalties
It happens when Google has algorithm updates like Panda or Penguin. Like manual penalty, you will not receive any update on the penalty. Your only source of information is Google analytic traffic. Any sharp drop of the numbers can hint at your mistake. Then it is your task to find out where you have violated the guidelines.
Activities Google Hates the Most
- Buying and Selling of Links
- Link Exchange
- Link-stuffed Guest post-campaigns
- Too much spammy comment posting
If your link building campaign looks unnatural, promotional without adding value, Google considers it spam links. Google will indeed penalize that black hat link building tactics.
On the other hand, your linking site and the site you have earned a link should be in the same niche. If you have an online mobile store, you cannot have the link from pet food.
Link building is the most important off-site activity. Even the social share of your content will add enough value to your site. If you can create valuable content for your readers and find it interesting to share, there is nothing better than it. If you find unnatural backlinks to your site, immediately fix them to get rid of any penalty.
If you’re from Maryland, search for the keyword SEO Maryland. You will find SEO experts who can take care of the link building work if you find this step overwhelming.
Fight Against Negative SEO
If you are digging the reason for link building mistakes, you also have to be aware of the competitor’s activities. In some worse cases, your website can have enough spam links to the bad sites, but you have not done it at all.
It may be your competitors who can put enough spam links to penalize you. In that case, you can take the help of the Google Disavow Tool to stay safe.
Wrapping Up
Link building increases your website’s authority. However, if done incorrectly, Google is quick to penalize your site. You can avoid that by taking cues from this article. Moreover, it’s advisable to take the help of SEO experts like SEO Frederick MD to ensure your website has the best links pointing to it. And always keep an eye out for the best seo companies.
