Marketing Your London Business
Effectively on Social Media

Are you looking for ways to attract organic website traffic and qualified leads? Do you want to interact with your target customers and gain a deeper insight into their pain points and needs? Wouldn’t it be great if you could also amplify brand awareness and build a loyal community of customers?

Did you just nod your head in agreement with any of the above questions? Then chances are you’re already using social media channels to reach your target audience. But, in 2021, promoting your London business on social media isn’t simply about uploading a few high-quality photos. Nor is it about highlighting how great your products/services are.

If you want your business to stand out from other companies in London, you must outline a concrete social media marketing strategy. Also, it’s a good idea to work with a reputed London marketing agency that’s experienced in successfully ideating and implementing social media marketing campaigns.

In this blog, we’ll discuss a few powerful techniques to help you build a social media marketing strategy for your London business. Let’s get started.

1. Optimize Your Social Media Profiles

Did you know that 71% of consumers will likely recommend a brand to others when they have a positive social media service experience? But these consumers aren’t going to engage with your brand unless without an attractive social media profile.

That’s why it is important to amp your profile with an eye-catching description/bio. Keep it snappy and to the point. Use humor and other emotions to showcase your brand persona. Also, make sure the description accurately reflects what your business is all about.

Next, link your profile to your website. Don’t forget to include your business address, phone number, and other details in the respective fields. Also, it’s a good idea to include relevant industry-related and branded hashtags in your Instagram and Twitter bio.

While you’re at it, make sure you also add a high-quality profile image to represent your brand. It’s a good idea to use your company logo as the display picture. Don’t forget to add a cover photo to your Facebook business page as well.

2. Outline a Content Strategy

Whether you’re working with a London marketing agency or managing social media marketing in-house, your campaigns won’t succeed without great content. Uploading a handful of outstanding posts every month won’t make the cut.

Instead, you need a rock-solid content strategy to post engaging content on your social media profiles regularly.

Start by identifying topics that’ll resonate with your audience. Host live Q&A sessions, AMAs (ask-me-anything), and polls for a better understanding of their needs and pain points. These are also great tools for identifying their content preferences.

Next, create a content calendar that outlines the schedule of uploading posts on various platforms. Make sure you incorporate a mix of different content formats, including:

Also, utilize the content creation features provided by each platform to the fullest. For instance, if you’re creating a content strategy for Instagram marketing, make sure you leverage Reels and IGTV videos. You can even use Stories to showcase a more personable side of your brand.

A content calendar will go a long way to help you maintain consistency in social media content. You could consider using social media management tools to automate the process of uploading multiple posts.

Check the analytics section of your social media profile to identify the right time for scheduling your posts. You can also ask your audience when they’re most likely to consume branded content.

3. Leverage Hashtags

Whether you’re building your brand on Instagram or connecting with potential clients on LinkedIn, hashtags play an important role in skyrocketing your reach. The key is to identify hashtags that are relevant to your industry and audience. Identify hashtags your competitors are already using.

Also, create a crisp and compelling branded hashtag to boost brand recognition on social media. It’s a good idea to use hashtags with local intent that are related to your London business. Make sure you don’t crowd your post captions with generic and irrelevant hashtags.

4. Prioritize Audience Engagement

Attracting a ton of social media followers would be futile if you don’t engage with them. Start by responding to comments and DMs from your audience. Keep the conversation going with valuable insights and tips.

Closing Thoughts

The landscape of social media marketing is constantly evolving with new trends and tools. Make the most of each platform by defining a content strategy that’s tailored to your audience’s needs. Interact with your followers via DMs, live sessions, and comments to keep them engaged. Lastly, don’t forget to utilize relevant hashtags to maximize reach and awareness.