Local Businesses in Perth Get More Customers with These 7 SEO Tips

Local Businesses in Perth Get
More Customers with These 7 SEO Tips

Customers today search for products and services online before making a purchase, and if your business doesn’t appear in the search results, you’re losing potential sales. This means you can’t afford to rely solely on foot traffic and word-of-mouth. Instead, you have to optimise search engines with the best practices to rank higher and ensure your business stays ahead of the competition.

At Digital Hitmen, our local SEO services help Perth businesses rank higher on Google by focusing on user intent to ensure their websites have all the answers and solutions people seek. Contrary to popular belief, ranking on Google isn’t just about stuffing your website with the “right” keywords. For this reason, we’ve outlined seven powerful SEO strategies below to help your business stand out, drive traffic, and boost profits.

1. Create Productized Pages to Rank Higher

Productized pages dominate search results by providing interactive tools to solve real problems. These pages go beyond static content by offering calculators, generators, and other tools that engage users and keep them on the page longer. Because these pages provide real solutions, they attract more traffic, generate backlinks, and improve SEO rankings.

The following are examples of high-performing productized pages:

Local businesses can use this strategy to attract more customers. A real estate agent, for example, can create a mortgage calculator to estimate loan payments, while a law firm can develop a settlement calculator to help clients understand potential compensation. A well-designed, productized page will attract more visitors, boost engagement, and improve SEO rankings.

2. Target Low-Competition Keywords for Faster SEO Wins

Many businesses focus on high-traffic keywords, but zero-volume searches often bring better results. These highly specific search queries don’t show high monthly search volumes in keyword tools. However, they still attract real users looking for precise information, services, or products. Since most businesses overlook these keywords, ranking for them is easier and faster.

For example, a local Perth landscaping company might struggle to rank for “best landscapers in Perth” due to heavy competition. Instead, they could target niche searches like “eco-friendly backyard design Perth” or “native Australian garden plants for Perth weather”. These long-tail keywords attract customers who already know what they want and are more likely to convert.

Finding these hidden opportunities is simple because Google’s autocomplete suggestions reveal real-time search trends. Type a broad term like “Perth plumbing” and see what pops up. Forums like Reddit and Quora also highlight common questions people ask but competitors ignore.

3. Optimize Google Business Profile to Dominate Local Searches

A fully optimized Google Business Profile (GBP) makes your business more visible in local searches. When potential customers search for products or services in Perth, Google prioritizes well-maintained business profiles in search results and Google Maps.

To improve your GBP, complete every detail, including the business name, address, phone number, website, hours, and services. Use high-quality photos to showcase your location, products, or team. Encourage customers to leave reviews and always respond to them by thanking happy customers and professionally addressing concerns. You can also regularly post updates, offers, and events to keep your profile active and engaging.

4. Add Location-Specific Content to Get Found by Nearby Customers

When people search for services near them, Google prioritises content that mentions their specific location. By tailoring your website pages to different suburbs, you increase your chances of appearing in “near me” searches and attracting local customers.

For example, a Perth café can create dedicated pages for neighbourhoods like Subiaco, Fremantle, and Joondalup. Each page could highlight the café’s presence in that area, mentioning nearby landmarks, delivery options, or partnerships with local businesses. Similarly, adding localised keywords like “best coffee in Subiaco” or “top brunch spot in Fremantle” will allow Google to connect your business with searchers in those areas.

5. Build Quality Backlinks to Outrank Competitors

Backlinks from reputable websites improve rankings because they show Google that your business is trustworthy and relevant. When authoritative sites link to your website, search engines recognise your content as valuable and rank it higher in search results.

Businesses can earn backlinks by listing their websites on local directories, contributing to news sites, and writing for industry blogs. Adding your business to local directories like True Local and Yellow Pages strengthens your online presence. Partnering with news websites helps you gain media coverage and high-quality links. Writing guest posts for industry blogs allows you to showcase expertise while earning backlinks.

6. Improve Bing SEO to Get Featured in AI-Powered Searches

Microsoft Bing powers ChatGPT search results, making it essential for businesses to optimize their websites. When users ask ChatGPT for recommendations, the AI pulls information from top-ranking Bing pages. Businesses that rank well on Bing gain higher visibility and more website traffic.

Businesses should use exact-match keywords in their titles, headings, and content to improve Bing rankings. Bing prioritizes direct keyword matching, so businesses must include precise search terms that potential customers use. Adding structured data helps Bing understand website content, increasing the chances of appearing in AI-generated lists.

7. Use Reddit to Drive Targeted Traffic to Your Website

Reddit generates massive organic search traffic because Google frequently ranks its discussions at the top of search results. Businesses can leverage this trend by engaging in relevant subreddits and directing potential customers to their websites.

Successful businesses join active discussions, answer questions, and share expert advice instead of posting direct promotions. You can even track brand mentions and industry conversations using tools like Brandwatch, Sprinklr, and Google Alerts.

Get Noticed Today

As a local business in Perth, you can gain a competitive edge by embracing strategic SEO practices. You should focus on optimizing your website content, building high-quality backlinks, targeting relevant keywords, and conducting thorough site audits to strengthen your online presence and outperform competitors in search engine results.

Do you want to improve your Perth business’s online visibility and attract more customers? Contact Digital Hitmen today for a free site audit and start seeing real results with professional local SEO services.