LinkedIn For Influencers
Most people use online information to make up their minds when it comes to purchase decisions. These online sources can encompass:
- A brand’s website.
- Customer reviews.
- Social media conversations.
- Opinions and blogs written by influencers.
There is absolutely no denying the fact that there are accepted experts in every sphere and these people serve as a source of accurate and reliable information to their followers. Every social media network has these influencers and it is easy enough for you to find influencers on LinkedIn when it comes to boosting your business or brand awareness.
Company or Individual
A LinkedIn influencer can be a business organization or an individual, and typically would be characterized by:
- A large number of followers.
- High quality content or information.
- Frequent engagements with followers.
- Accepted expertise in the subject.
Searching for such social media influencers can start with ‘industry specific’ conversations. You should look at all the conversations that are taking place on LinkedIn as far as your space or business is concerned and make a note of the people or the brands that are talked about more often than others. This will give you a list of potential influencers.
Make The Connection
It’s important for you to make the connection with an influencer or multiple influencers because it can benefit your business in various ways. But, before you make these connections, do pay attention to your own profile on LinkedIn. It should be complete, professional and interesting. This way, when you make a connection with an influencer, he or she will also be willing to spend time to read your profile and get to know you.
You simply have to follow an influencer on LinkedIn and you will get all updates on their activities, whether it is posting a new article on making a comment, etc.
Pulse
You could also use LinkedIn Pulse and the mobile application as well, and simply follow a publisher or an influencer rather easily. Pulse is the publishing hub of LinkedIn and here you can find plenty of thought leaders who can influence your business decisions in multiple ways.
What Do You Want From Them?
This is an important question for you to answer because sometimes you may be in need of an influencer for your campaign or brand. Depending on the power wielded by the influencer, it might take a bit of time for you to get noticed by him or her. But, if you have something of great value to offer, then engaging in open and mutually valuable conversations will push your brand into the limelight as well. Therefore, do pay attention to the people you are following and how you can make a difference as far as getting their attention.
There is absolutely no denying the fact that LinkedIn is a platform that is meant for professionals and business organizations who want to take their brand further. But, a lot of attention needs to be paid to your communications strategy and the way you interact with your influencers so that you can make full use of the power of those LinkedIn influencers.
