1. Create Your Account

The first step to getting your business on TikTok is to create an account. Download the app and register your business. Once you’ve made your account, you’ll want to ensure it’s set up as a business account so you can access all the analytics. Simply go into settings, select “Manage Account”, and select “Switch to Business Account,” then choose the industry that best aligns with your industry—and that’s it!

You are now all set up with a TikTok business account that you can use to post content and drive engagement.

2. Optimize Your Profile

If you want to use TikTok for business seriously, you can’t just get by having an account set up. You must ensure it is optimized to represent your brand and be recognizable to users fully. Update your bio, profile photo and URL so your audience can quickly find and identify your page.

Choose a profile photo representing your brand and ensure your marketing is consistent across all your social channels. You can also get your account verified to increase your page’s trust and credibility. A verified page means that your users know the page is legitimate and not an impersonation. Verifying your business TikTok helps to add a layer of authenticity to your profile.

3. Know Your Audience

Knowing your audience and the kind of content they interact with most often is one key to TikTok’s success. Knowing the kind of content your audience resonates with is a surefire way to encourage interactions and connections.

Use analytics tools to find out exactly who your target audience is and tailor your content strategy to meet the expectations of that demographic. If your target audience most commonly interacts with UGC, consider emphasizing that in your content strategy. If they prefer viral or tending challenges, try to incorporate those into your posting schedule as much as possible to help drive engagement.

4. Familiarize Yourself with The Algorithm

The TikTok algorithm is known for being fickle, and if you want to make an impact on the platform, knowing how it works is crucial. The algorithm curates each user’s For You Page, AKA FYP, differently so everyone gets unique and personalized content. There are a few different factors that influence the algorithm; these include:

The TikTok algorithm shows content to a small group of users first, and if that group responds positively, it’s then broadcast to a larger audience. For businesses, creating high-quality, engaging content that encourages interaction is vital to mastering the algorithm. Participating in trends and challenges is an excellent way to land yourself on FYPs, as your content aligns with popular topics on the app. You should also utilize popular TikTok sounds to help improve your visibility on the platform.

5. Check Out Competitors

There’s no better way to find out what is (and isn’t) working for your industry than scoping out the competition. Keep an eye on your competitor’s platform and take note of the type of content that typically does well for their brand. You can use this content as inspiration for content that you can create in your social media strategy.

Explore how they interact with followers and the trending challenges they’re participating in. Knowing what works for a similar business in your industry is a great way to guide your content.

6.  Develop Your Content Strategy

Content is king, and that’s particularly true on a platform like TikTok. You should be optimizing your content strategy based on research and data. Try to outline the kinds of content that do well on the platform and draft up potential videos you can create and how often you want to publish new content to the app.

A comprehensive content strategy and schedule is a great way to ensure you consistently post effective content to help your business see results.

7. Consider TikTok Ads

If you’re looking for an instant boost for your business, paying for TikTok ads might be a good option. However, TikTok ads do require financial investment, so it’s important to set them up and manage them carefully to get the ROI you’re looking for.

8. Keep An Eye on Analytics

TikTok is a platform that is constantly changing, growing, and evolving, and if you want to see success, you need to grow with it! Make the most of TikTok’s analytics tools to track your performance and look for opportunities to improve your reach.

Some key metrics you may want to monitor are content-specific engagement, hashtag reach and optimal posting times. Use this data to guide your strategy, and you’ll be well on the way to success!