Key Marketing Tactics When Selling a Home

Even if you own a luxuriant mansion, it’s pointless to put it up for sale if you don’t let anyone know about it. Marketing is essential when selling a home. It exposes your property to the right buyers. Secondly, it helps you sell the property at the right time. Additionally, when you market your home well, you are likely to sell it at the best market price.

There are many ways of marketing a home. You may decide to use traditional marketing methods or digital marketing platforms. Or, you can combine several strategies to obtain synergy. It would also be wise to hire a real estate agent when selling your home. They have the right knowledge and experience to sell your home to the right buyer and at a price.

Here are some valuable tips to help in your home selling venture:

List It on Your State’s MLS

The biggest concern when selling your home should be how to find potential buyers. Referrals and walk-ins are less costly, but they are slow. You might take forever to sell the house if you relied on them. If you want to sell the home quickly, you should consider listing it.

Nowadays, buyers search for homes on different online listing sites. Therefore, it is important to list your home on the multiple listing services (MSL) in your state. Be sure to get listed on as many sites as possible. The process makes your property to be seen by a large pool of potential buyers. This, in turn, increases your chance of selling the property fast.

However, your listing needs to impress buyers and convince them to buy the property. A below-average property has low demand. But a well-maintained home will attract quality potential realtors and buyers. So, upload professional images and outstanding descriptions in your listings to prompt buyers to book the showing.

Social/Digital Marketing

You can market your home through different online platforms, including the following:

A Website: An optimized website can be a robust marketing tool. Ensure that the website is professionally designed, easy to navigate, esthetically appealing, and less cluttered to get the best results. Include high-definition images and videos of the home on the website.

Leverage on Social Media Marketing: You can capture potential buyers through your social media networks. Post photos, videos, and links to your listings on your Facebook, Twitter, Instagram, and LinkedIn pages.

Email Marketing: Emailing is an excellent way of marketing when selling a home. Send the links of your listings to family and friends through email. Be sure to encourage them to share the links in their social circles.


Networking plays a significant role when selling your home. Investors in the industry consider it a shortcut to achieving short-term goals. But, in the real sense, networking helps you build long-term relationships. Establish networks with other investors, property managers, home improvement experts, contractors, realtors, and real estate attorneys.

Networking with these people is essential for several reasons. First, you will learn essential techniques for selling your home when interacting with these people. Secondly, you can use networking as a marketing avenue. Mention the property to many groups in your area, including your sports clubs, the local church, and the business community.

Thirdly, networking enables you to access great service providers you might need in selling your home. If you need an attorney or a staging service, you only need to ask for recommendations from your network circles.

Preparing the Home for Sale

Buyers can be turned away from your listing due to small things like pet odor, clutter, and bad lighting. But, if the property is well-organized, smells excellent, and is clean, its demand will go up. So, how do you prepare your house for sale? Here are a few things you need to do:

Upgrade the Home: Put yourself in the shoes of the buyer. Does the house meet modern standards and functionality? Improve the home to make it appealing to a vast number of buyers.

Reduce Clutter: A cluttered house creates an impression of inadequate space. Remove some items from storage spaces such as pantries and closets.

Depersonalize the Home: This step allows buyers to picture what it would be like living in the house. It also shows your readiness to sell the home. Your pets shouldn’t be seen during the showing or captured on photos. The same goes for family photos.

Staging: Once you have decluttered and depersonalized, the next thing is to stage the home. It is best to hire a professional stager. They will highlight the best aspects of the property and conceal its shortcomings. Staging creates an impeccable first impression of your home in photos and videos.

Landscaping: In addition to the interior space, buyers will also consider the home’s outward appearance. Therefore, spruce up your home’s exterior by cleaning sidewalks, pulling weeds, and mowing the lawn.

Hosting an Open House and Live Stream of Home

Even with 3D photography, buyers will still demand to see the property in person. Hosting an open house allows potential buyers to experience the home physically. Besides that, it gives your property the attention it needs when it pops up in your listings and other online platforms.

Not all the buyers interested in your home will make it for the open house. For those unable to attend, take them through a virtual tour of the property with a live stream. Broadcast the tour on Instagram and Facebook Live. While showcasing your property, you will get a chance to answer any questions the viewers may ask in real-time.

Hire a Reputable Real Estate Agent

The surest bet to selling your home right is hiring a reputable real estate agent. There are many reasons why it’s better to sell your home through a realtor than doing it yourself. They include the following:

  • They have broad knowledge and experience in the industry. They will advise you on the best listing sites, market values, and other technical issues involved in the process.
  • A savvy real estate agent will have extensive knowledge of the specific area you live in. For example, Phoenix, Arizona real estate is different when compared to homes for sale in Scottsdale, Arizona. Understanding the difference can earn you thousands of dollars more.
  • When the agent acts on your behalf, there is less pressure on your side; they will save you time and energy.
  • They are connected to professional networks, which is a plus when selling your home. It means you’ll have access to high-quality service providers.

Final Thoughts

Selling a home isn’t an easy task. However, you can make the process much easier, manageable, and enjoyable with the above marketing tactics.