The Consumer Behavior of House Party’s Brand Advocates

Social marketing firm House Party recently surveyed its brand advocates in order to understand where they live in the social media space, how they engage with brands online, and what devices they use when doing so. House Party discovered, for instance, that 79% of its advocates make recommendations to their friends and family daily or weekly. A personal recommendation from a brand advocate, in turn, is the #1 driver of consumer purchase aside from an actual trial itself. Check out the infographic below for more findings.