Infographic – How To Improve Conversion Rates On Any E-Commerce Store
Most of us set up e-commerce stores with the expectation that we’ll have plenty of regular orders. The sad truth is that the majority of new sites get little to no orders. As you can imagine, it can often take a a great deal of time and money to promote a new website. When you receive regular visitors, the next goal is to keep them on your site and ensure that they buy something from you. What are the best ways to achieve that goal?
Here are top tips on how you can improve your site’s conversion rates:
Make Sure Your Design Is Up To Scratch
The first thing you should do is ensure that the browsing and buying process is simple. People don’t want to spend time figuring out how to use your website. They have a specific goal in mind. And they want to achieve it in as short a time as possible.
Create Demonstration Videos of Your Products
It’s one thing to take many photos of your products from various angles. But, how can you portray each product’s intended use? The answer is simple: Create demonstration videos. Take a page out of Amazon’s book. Most of the products on their site feature a demonstration video, and they are usually the top selling products in each category.
Make It Easy For Customers To Contact You
No one will part with their money on a site that they think is suspicious. You need to encourage your customers to trust you. One example is offering an array of contact options. For instance: Email, telephone and instant messaging.
The infographic below lists some other ways you can increase your site’s conversion rates: