Increase Page Views by
Optimizing Your Business Website
Did you know that, as of January 2021, there are over 1.8 billion websites on the internet? That means that, if you want to build a successful website yourself, you have to do everything right if you want to stand out from the crowd.
Getting page views on a business website can be quite hard, especially at first, to say the least. And making it easy for customers and clients to find you online via search engines can seem next to impossible.
That’s where we come into play.
In this article, we’ll give you some tips and tricks that you can use to increase your business website’s page views. We’ll tell you what areas to focus on, how to speed up your website, and even where you can find some free tools to use online for help.
That way you can start getting more clicks on your business website ASAP.
Focus Heavily on Mobile-Friendliness
Over 50% of all web traffic comes from mobile devices. That’s a number that is only going to continue to rise over the next few years as mobile devices grow in popularity.
Because of this, it’s very much recommended that you focus on creating a mobile-friendly website. That way you can make sure that the majority of your traffic is getting a positive experience on your website.
Not sure if your website is mobile-friendly or not? Use Google’s free mobile-friendliness checker to get your answer. If you get a no, look into replacing your website’s current theme with one that is responsive (and mobile-friendly).
Master Search Engine Optimization (SEO)
We’ll be honest. There’s a lot that goes into mastering search engine optimization, or SEO. It can take years to get a good grasp on the concept of SEO, and even then, SEO is ever-changing, which makes things even tougher.
With that in mind, it’s still important that you invest in SEO for your website. Being able to generate tons of traffic from search engines is a must, especially if you want to make money on your website via Google AdSense.
Our advice? If you don’t understand SEO, or if you’re new to the concept, consider investing in the help of an SEO expert. That way you can make sure that your website checks all of the right SEO boxes.
Create a Positive User Experience
Remember, the overall goal of SEO is to make your website more appealing to search engines. And what search engines are looking for, above all else, are websites that over a positive user experience.
After all, sites like Google don’t want to lose credibility by directing users to sites that don’t run smoothly or fail to answer their questions. So, if you focus on user experience, you can increase your chances of ranking higher on search engines.
A few tips? Focus on website security and navigation. Those two areas, in particular, will help make sure your website offers a positive user experience.
Things like an SSL certificate, and simple navigation, are easy to do. All you need to do is contact your hosting provider and they’ll handle installing an SSL certificate for you.
And if you make sure that everything on your site can be found in three clicks or less, you can rest easy knowing your navigation setup is up to par.
Build the Right Pages for Your Business
Depending on what your overall goal is with your website, some pages may be more beneficial than others. For example, if you’re trying to get people to contact your business, a “contact us” page is an absolute must-have.
A pro tip? Write down a few goals that you hope to achieve with your website. Then, only create pages or posts that help you reach those goals.
Don’t create any pages or content that won’t help you reach your goals, either. Doing so will just overcrowd your website, and muddy up your site’s navigation, which isn’t what you want to do.
Check Out Google Search Console
There are tons of awesome tools on the internet that can help you optimize your website. We’ve already touched on Google’s mobile-friendliness checker, but that’s not the only useful tool that you can use from Google.
In fact, Google has an entire Search Console that you can use to improve your website’s performance. It’ll give you everything you need to speed up your site, track analytics, and make any changes needed to improve your site.
Already using Google’s Search Console? Check out this feature from Decibel called Heatmaps. It’ll help you maximize your page layouts, ensuring that you get those conversions that you’re looking for.
Listen to Your User Feedback
Already have a website? If so, take a second to breakdown your site’s analytics and note your findings. Odds are some pages do better than others, especially when it comes to things like views and bounce rate.
Take these numbers into account and make sure that you create future content with this information in mind. Also, listen to direct customer feedback, too, as it’s often the best way to improve your website’s user experience.
More Page Views; Better Business
As you can see, a lot goes into generating more page views for your website. But if you focus on a few simple concepts, and improve your site’s user experience, you should be able to get the results that you’re looking for.